SpritesWhat Sprites does on Google Analytics 4
Every door runs the Google Analytics 4 specialist, which reads the account itself. You do not brief it on which account, campaign or page you mean.
Ask in English, get the report run
No explorations, no dimension picker. The question becomes a GA4 query and the answer comes back with the numbers attached.
Channel attribution that names a cause
Which source actually moved, separated from the one that merely moved with it.
Item-scoped ecommerce
Revenue, quantity and conversion rate per product, not just per session — the breakdown GA4 buries.
Landing pages that earn and landing pages that leak
Entry page performance against conversions, ranked, with the drop-off stated.
Join it to the ad accounts
Because the same connector reads Google Ads and Meta, a GA4 answer can be checked against what the platforms claim.
A standing weekly read
A scheduled brief that runs against GA4 and messages you only when a number breaks trend.
Connect Google Analytics 4 to your agent
One endpoint, five clients. Each guide is the exact path through that host's settings, the URL to paste, and the first prompt to run.
Your AI agent
Your ad accounts
The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Approval card in the threadChatGPTDeveloper mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Approval card in the threadCodexMarketing work that belongs in a commit: Codex can read the landing page it is about to ship and brief Sprites on the campaign pointing at it, in one session.
Results as text · approve in SpritesCursorThe campaign and the page it points at live in the same window: change the pricing copy, then have Sprites update the ads that quote it, without a second tool.
Results as text · approve in SpritesGrokGrok reads the live timeline, so the same thread that spots a trend can brief the campaign that rides it.
Results as text · approve in SpritesGeminiThe account and the analytics are already Google: Gemini reads Google Ads and GA4 alongside Search Console without leaving the family it belongs to.
Results as text · approve in SpritesGitHub CopilotMarketing data inside the editor where the tracking code lives, so a conversion event can be checked against what GA4 actually recorded before the pull request is opened.
Results as text · approve in SpritesGoogle AntigravityOne MCP configuration shared by the IDE, the CLI, the SDK and Antigravity 2.0, so the connector is added once and every surface has it.
Results as text · approve in SpritesLovableWhat it builds can be shaped by what actually converts: a landing page written against the search terms that are really paying, rather than against a guess.
Results as text · approve in SpritesPrompts that work verbatim
Paste any of these into a connected client. Naming Sprites matters: without it, an agent will happily answer a GA4 question from public data rather than from your account.
- With Sprites, what happened to conversions last week and which channel caused it?
- Ask Sprites for our top 10 landing pages by conversion rate this month.
- Use Sprites to compare organic and paid revenue quarter over quarter in GA4.
- Have Sprites break down ecommerce revenue by product for the last 30 days.
- With Sprites, set up a Monday brief on traffic, conversions and the biggest change.
What it reads, and what it can change
Reads happen on request. Writes never happen unasked: every change to Google Analytics 4 is proposed, editable, and applied only when you approve it.
What it reads
- Sessions, users, engagement and conversions by any GA4 dimension
- Channel, source, medium and campaign attribution
- Landing pages, events and funnels
- Item-scoped ecommerce: revenue, quantity and per-product conversion
What it can change
- Nothing. GA4 is read-only through this connector by design
- Changes it recommends land on the ad or SEO channel they belong to, each with its own approval
The doors behind it
- analyze — sessions, users, conversions and revenue for any period, with the comparison
- research — landing pages, channels and cohorts behind a change
- run_task — anything that crosses GA4 and another channel in one job
- schedule_task — a recurring brief that arrives without anyone opening GA4
Google Analytics 4 MCP questions
Can it change anything in GA4?
No. GA4 is read-only through this connector on purpose. If the answer implies a change, it is proposed on the channel that owns it — an ad account, a page — with its own approval.
Do I need to know GA4 dimensions and metrics?
No. You ask the question; Sprites picks the dimensions, runs the report and states what it queried so you can check the working.
Does it handle ecommerce?
Yes, including item-scoped breakdowns — revenue and conversion per product rather than per session.
Which GA4 property does it use?
The one connected in your Sprites workspace. If several are connected, name the property in the prompt.
Is this better than GA4's own AI answers?
It is answering a different question. GA4 can describe its own data; Sprites can compare it against the ad accounts spending into it and act on the difference.
The rest of the connector
One URL covers every channel. These are the ones most often used beside this page.
Live performance, search-term waste, campaign builds and budget moves — every write gated.
6 doors · 13 setup guidesMeta AdsCreative fatigue per ad, audience overlap, new hooks previewed in the real placement.
6 doors · 13 setup guidesLinkedIn AdsCost per lead by job function, ABM account lists, sponsored content that converts.
4 doors · 13 setup guidesTikTok AdsHook-level hold rates, the next creative batch, and rotation before the CPA moves.
5 doors · 13 setup guidesReddit AdsPerformance per subreddit, community-native copy, and the tourist traffic to cut.
5 doors · 13 setup guidesSEO and Search ConsoleKeyword research, posts written into your CMS, and page edits that arrive as a diff.
4 doors · 13 setup guidesAI visibility (AEO)Who gets cited by ChatGPT and Perplexity for your prompts, and the pages that change it.
4 doors · 13 setup guidesShopifyProfit per product after ad cost, collection pages, and catalogue-true creative.
5 doors · 13 setup guidesGoogle Business ProfilePerformance per location, the listings missing fields, and posts that keep the map pack.
4 doors · 13 setup guidesPoint your agent at Google Analytics 4
One URL, one sign-in, and the next GA4 question you ask gets answered from the live account.