SpritesWhat Sprites does on Google Business Profile
Every door runs the Google Business Profile specialist, which reads the account itself. You do not brief it on which account, campaign or page you mean.
Performance per location
Views, searches, calls and direction requests for each listing, not one rolled-up number.
Find the listings that are incomplete
Missing hours, wrong category, no photos — the fields that quietly keep a location out of the map pack.
Post without the tab
Updates and offers drafted per location and published on approval.
Pin a location and stay there
Multi-location accounts pin to one listing for a conversation, so an answer never silently switches store.
See which searches find you
The queries surfacing each listing, so the category and description can be argued from data.
Join it to the ads
Local performance next to the local campaigns spending against it, in one connector.
Connect Google Business Profile to your agent
One endpoint, five clients. Each guide is the exact path through that host's settings, the URL to paste, and the first prompt to run.
Your AI agent
Your ad accounts
The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Approval card in the threadChatGPTDeveloper mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Approval card in the threadCodexMarketing work that belongs in a commit: Codex can read the landing page it is about to ship and brief Sprites on the campaign pointing at it, in one session.
Results as text · approve in SpritesCursorThe campaign and the page it points at live in the same window: change the pricing copy, then have Sprites update the ads that quote it, without a second tool.
Results as text · approve in SpritesGrokGrok reads the live timeline, so the same thread that spots a trend can brief the campaign that rides it.
Results as text · approve in SpritesGeminiThe account and the analytics are already Google: Gemini reads Google Ads and GA4 alongside Search Console without leaving the family it belongs to.
Results as text · approve in SpritesGitHub CopilotMarketing data inside the editor where the tracking code lives, so a conversion event can be checked against what GA4 actually recorded before the pull request is opened.
Results as text · approve in SpritesGoogle AntigravityOne MCP configuration shared by the IDE, the CLI, the SDK and Antigravity 2.0, so the connector is added once and every surface has it.
Results as text · approve in SpritesPrompts that work verbatim
Paste any of these into a connected client. Naming Sprites matters: without it, an agent will happily answer a GBP question from public data rather than from your account.
- With Sprites, how did each of our locations perform in local search last month?
- Ask Sprites which of our listings are missing hours, categories or photos.
- Use Sprites to draft a seasonal post for the Portland location.
- Have Sprites list every location and what each one is missing.
- With Sprites, which searches are surfacing our Austin store?
What it reads, and what it can change
Reads happen on request. Writes never happen unasked: every change to Google Business Profile is proposed, editable, and applied only when you approve it.
What it reads
- Every location on the account and its profile fields
- Views, searches, calls, direction requests and photo views
- The queries surfacing each listing
- Reviews and their ratings
What it can change
- Posts, updates and offers, per location
- Profile fields: hours, categories, description, attributes
- Each one approved before it publishes
The doors behind it
- analyze — views, searches, calls and direction requests per location
- optimize — the profile fields and categories costing you local rank
- change — one named edit: hours, a category, a description
- run_task — every location on the account, with what each is missing
Google Business Profile MCP questions
Does it handle more than one location?
Yes. Multi-location accounts list every location, report per location, and pin to one for the length of a conversation so an answer cannot drift to the wrong store.
Can it reply to reviews?
It reads reviews and can draft a reply, but the reply publishes only on your approval — a review response is not something to automate blind.
Will it change my business hours by itself?
No. Profile field changes are approvals like any other write, with the before and after stated.
Is Google Business Profile the same as Google My Business?
Yes — Google renamed it. Guides still using the old name are describing the same product.
Which agent suits local work best?
Claude or ChatGPT, because a per-location post reads better as a card you can edit than as text you have to re-dictate.
The rest of the connector
One URL covers every channel. These are the ones most often used beside this page.
Live performance, search-term waste, campaign builds and budget moves — every write gated.
6 doors · 13 setup guidesMeta AdsCreative fatigue per ad, audience overlap, new hooks previewed in the real placement.
6 doors · 13 setup guidesLinkedIn AdsCost per lead by job function, ABM account lists, sponsored content that converts.
4 doors · 13 setup guidesTikTok AdsHook-level hold rates, the next creative batch, and rotation before the CPA moves.
5 doors · 13 setup guidesReddit AdsPerformance per subreddit, community-native copy, and the tourist traffic to cut.
5 doors · 13 setup guidesGoogle Analytics 4Ask GA4 a question and get the answer — including which channel actually caused it.
4 doors · 13 setup guidesSEO and Search ConsoleKeyword research, posts written into your CMS, and page edits that arrive as a diff.
4 doors · 13 setup guidesAI visibility (AEO)Who gets cited by ChatGPT and Perplexity for your prompts, and the pages that change it.
4 doors · 13 setup guidesShopifyProfit per product after ad cost, collection pages, and catalogue-true creative.
5 doors · 13 setup guidesPoint your agent at Google Business Profile
One URL, one sign-in, and the next GBP question you ask gets answered from the live account.