SpritesAdd Sprites to Cursor
Available on Any Cursor plan that allows MCP servers, on desktop and on Cursor web agents. You need a Sprites account with Google Business Profile already connected — the connector acts on that connection, so Cursor never handles a GBP credential.
Write the config
Put the entry in ~/.cursor/mcp.json to have Sprites available in every project, or in .cursor/mcp.json inside one repo to scope it there.
~/.cursor/mcp.json{ "mcpServers": { "sprites": { "url": "https://mcp.sprites.ai/mcp" } } }Or add it from the UI
Cursor lists MCP servers under Customize in the sidebar; adding one there writes the same file.
CursorCustomizeMCPNew MCP serverSign in
Cursor finds the Sprites authorization server from the endpoint's protected-resource metadata, registers itself, and opens a browser for the consent screen. Desktop completes on http://localhost:8787/callback and web agents on cursor.com; both are pre-registered, so there is nothing to allowlist.
Spriteswants access on behalf of Cursor- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancelKeep it in the repo, not in your dotfiles
A project-scoped .cursor/mcp.json is worth committing: every teammate who opens the repo gets the same connector and signs in as themselves. The file holds a URL and nothing else — the token is per person and never touches the config.
Run the first prompt
Ask Cursor this. It routes to a Sprites door, which reads your Google Business Profile account and answers — no account to name, no confirmation to give first.
- With Sprites, how did each of our locations perform in local search last month?
- Ask Sprites which of our listings are missing hours, categories or photos.
- Use Sprites to draft a seasonal post for the Portland location.
- Have Sprites list every location and what each one is missing.
- With Sprites, which searches are surfacing our Austin store?
Open Cursor Settings → MCP and confirm sprites is listed as connected with its tool count.
What Cursor can do with Google Business Profile
The same doors, whichever client you are in. The campaign and the page it points at live in the same window: change the pricing copy, then have Sprites update the ads that quote it, without a second tool.
Performance per location
Views, searches, calls and direction requests for each listing, not one rolled-up number.
Find the listings that are incomplete
Missing hours, wrong category, no photos — the fields that quietly keep a location out of the map pack.
Post without the tab
Updates and offers drafted per location and published on approval.
Pin a location and stay there
Multi-location accounts pin to one listing for a conversation, so an answer never silently switches store.
See which searches find you
The queries surfacing each listing, so the category and description can be argued from data.
Join it to the ads
Local performance next to the local campaigns spending against it, in one connector.
How approvals work here
Cursor renders tool results as text, so a GBP change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.
What it reads
- Every location on the account and its profile fields
- Views, searches, calls, direction requests and photo views
- The queries surfacing each listing
- Reviews and their ratings
What it can change
- Posts, updates and offers, per location
- Profile fields: hours, categories, description, attributes
- Each one approved before it publishes
When it does not work in Cursor
Three things go wrong in this client specifically, and each has a one-line fix.
The Connect button does nothing and no request is made.
A known Cursor issue on some builds. Update Cursor, then remove and re-add the server; if it persists, restart Cursor with the config already in place so the connection is made at startup.
Cursor authenticates but every call comes back unauthorized.
The token was issued for a different address. Delete the server entry, restart Cursor, and re-add it with the exact endpoint above — every grant is bound to that one URL, so a variant of it will not be honoured.
The agent invents ad-platform tools instead of calling Sprites.
Name it: "use Sprites to…". Cursor ranks its own tools first, and a generic phrasing loses to the built-in search.
Google Business Profile and Cursor: questions
Which URL do I paste into Cursor?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can Cursor change my Google Business Profile account without asking?
Cursor renders tool results as text, so a GBP change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.
Do I need a Google Business Profile API key or developer token?
No. Google Business Profile is connected once inside Sprites through Google Business Profile, and the connector acts on that connection. Cursor never sees a credential for it.
Why Cursor for Google Business Profile specifically?
The campaign and the page it points at live in the same window: change the pricing copy, then have Sprites update the ads that quote it, without a second tool.
Does it handle more than one location?
Yes. Multi-location accounts list every location, report per location, and pin to one for the length of a conversation so an answer cannot drift to the wrong store.
Can it reply to reviews?
It reads reviews and can draft a reply, but the reply publishes only on your approval — a review response is not something to automate blind.
Keep going
The same Cursor connector reaches every other channel — nothing else to add.
Google Business Profile, from Cursor
Paste one URL, sign in once, and the next GBP question you ask Cursor gets answered from the live account.