Meta Ads MCP for Cursor: setup in two minutes

1. Write the config

   Put the entry in ~/.cursor/mcp.json to have Sprites available in every project, or in .cursor/mcp.json inside one repo to scope it there.

   ~/.cursor/mcp.json

   {
     "mcpServers": {
       "sprites": {
         "url": "https://mcp.sprites.ai/mcp"
       }
     }
   }

2. Or add it from the UI

   Cursor lists MCP servers under Customize in the sidebar; adding one there writes the same file.

   Cursor

   Customize›MCP›New MCP server

3. Sign in

   Cursor finds the Sprites authorization server from the endpoint's protected-resource metadata, registers itself, and opens a browser for the consent screen. Desktop completes on http://localhost:8787/callback and web agents on cursor.com; both are pre-registered, so there is nothing to allowlist.

   Spriteswants access on behalf of Cursor

   • Read your connected ad accounts and site data
   • Draft campaigns, creatives and pages for your approval
   • Apply only the changes you approve

   AllowCancel

4. Keep it in the repo, not in your dotfiles

   A project-scoped .cursor/mcp.json is worth committing: every teammate who opens the repo gets the same connector and signs in as themselves. The file holds a URL and nothing else — the token is per person and never touches the config.

Meta hosts its own Ads MCP server as part of its ads AI connectors, alongside an Ads CLI for the terminal. You add it to ChatGPT, Claude or any MCP client as a custom connector and sign in with your Facebook Business login. It covers reporting, creating and editing campaigns, ad sets and ads, catalogs, datasets, A/B tests and conversion lift studies — on Meta, and only Meta.

If you only want to read Meta campaign data in ChatGPT, or you manage catalogs and lift studies, Meta’s official connector may be enough. Use Sprites when you run more than Meta, want new creative drafted rather than just managed, want competitor ads in the same thread, or need every write staged as an approval your team can see before it spends.

• With Sprites, which Meta creatives are fatiguing and what should replace them?
• Ask Sprites for 5 new hooks for our best-performing Instagram ad.
• Use Sprites to compare Meta ROAS this month against last month by ad set.
• Have Sprites check which of our Meta ad sets are stuck in learning.
• With Sprites, show me what our top 3 competitors are running on Meta right now.

Open Cursor Settings → MCP and confirm sprites is listed as connected with its tool count.

1. The Monday review

   You, in CursorWith Sprites, how did our Meta ads do last week, and what changed?

   Sprites does

   Reads spend, ROAS and CPA by campaign and ad set against the week before, then checks frequency and learning phase for the ones that moved.

   You get back

   A short read in the thread — what moved and why — with one or two proposed fixes as approval cards.

2. Replace tired creative

   You, in CursorAsk Sprites which Meta ads are fatiguing and draft replacements.

   Sprites does

   Finds the ads past the break on CTR and frequency, reads what is still working, and drafts new hooks, headlines and images in that direction.

   You get back

   Replacement ads previewed in placement, and one approval that swaps them in for the tired ones.

3. Launch a campaign

   You, in CursorUse Sprites to launch a Meta campaign for our fall sale at $80 a day.

   Sprites does

   Builds the campaign, ad sets, audiences and ads with creative attached, and checks the budget against any spend ceiling you have set.

   You get back

   One editable proposal. Change the audience, the copy or the budget in the card; nothing goes live until you approve.

4. Competitor teardown

   You, in CursorWith Sprites, what is Gymshark running on Meta and what should we test?

   Sprites does

   Pulls their live ads from the Meta Ad Library, longest-running first, and reads the angles, offers and formats they keep paying for.

   You get back

   Their ads in the thread, and three test concepts drafted for your account.

And on the Meta side