SpritesAdd Sprites to Cursor
Available on Any Cursor plan that allows MCP servers, on desktop and on Cursor web agents. You need a Sprites account with Google Ads already connected — the connector acts on that connection, so Cursor never handles a Google Ads credential.
Write the config
Put the entry in ~/.cursor/mcp.json to have Sprites available in every project, or in .cursor/mcp.json inside one repo to scope it there.
~/.cursor/mcp.json{ "mcpServers": { "sprites": { "url": "https://mcp.sprites.ai/mcp" } } }Or add it from the UI
Cursor lists MCP servers under Customize in the sidebar; adding one there writes the same file.
CursorCustomizeMCPNew MCP serverSign in
Cursor finds the Sprites authorization server from the endpoint's protected-resource metadata, registers itself, and opens a browser for the consent screen. Desktop completes on http://localhost:8787/callback and web agents on cursor.com; both are pre-registered, so there is nothing to allowlist.
Spriteswants access on behalf of Cursor- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancelKeep it in the repo, not in your dotfiles
A project-scoped .cursor/mcp.json is worth committing: every teammate who opens the repo gets the same connector and signs in as themselves. The file holds a URL and nothing else — the token is per person and never touches the config.
Run the first prompt
Ask Cursor this. It routes to a Sprites door, which reads your Google Ads account and answers — no account to name, no confirmation to give first.
- With Sprites, how did Google Ads do last 30 days vs the 30 before?
- Use Sprites to find search terms that spent over $50 with no conversion last month.
- Ask Sprites to build a Search campaign for our pricing page at $80/day.
- Have Sprites raise the Brand — Exact budget to $65/day and tell me why first.
- With Sprites, which campaigns are losing impression share to budget rather than rank?
Open Cursor Settings → MCP and confirm sprites is listed as connected with its tool count.
What Cursor can do with Google Ads
The same doors, whichever client you are in. The campaign and the page it points at live in the same window: change the pricing copy, then have Sprites update the ads that quote it, without a second tool.
Ask about last week in the thread you are already in
Spend, conversions, CPA, ROAS and the period comparison, read from the live account rather than a stale export.
Find the waste before it compounds
Search terms with cost and no conversion, broad-match drift, and the negatives that would have stopped it.
Launch without the wizard
Campaign, ad group, responsive search ads and keywords arrive as one editable proposal rather than nine screens.
Change one thing precisely
Raise a budget, pause a campaign, add a negative — one approval card, applied on your click.
Ask why, not just what
Impression share lost to rank and to budget, auction pressure, and which of the two actually moved.
Leave a standing order
A Monday morning brief or a nightly waste check that runs on schedule and messages you only when it matters.
How approvals work here
Cursor renders tool results as text, so a Google Ads change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.
What it reads
- Campaigns, ad groups, ads, keywords and their status
- Spend, impressions, clicks, conversions, CPA, ROAS and impression share
- Search terms, assets and asset performance labels
- Change history, so a drop can be traced to an edit
What it can change
- Create campaigns, ad groups, responsive search ads and keywords
- Budgets, bids, statuses, negatives and targeting
- Nothing applies without an approval you have seen and clicked
When it does not work in Cursor
Three things go wrong in this client specifically, and each has a one-line fix.
The Connect button does nothing and no request is made.
A known Cursor issue on some builds. Update Cursor, then remove and re-add the server; if it persists, restart Cursor with the config already in place so the connection is made at startup.
Cursor authenticates but every call comes back unauthorized.
The token was issued for a different address. Delete the server entry, restart Cursor, and re-add it with the exact endpoint above — every grant is bound to that one URL, so a variant of it will not be honoured.
The agent invents ad-platform tools instead of calling Sprites.
Name it: "use Sprites to…". Cursor ranks its own tools first, and a generic phrasing loses to the built-in search.
Google Ads and Cursor: questions
Which URL do I paste into Cursor?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can Cursor change my Google Ads account without asking?
Cursor renders tool results as text, so a Google Ads change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.
Do I need a Google Ads API key or developer token?
No. Google Ads is connected once inside Sprites through Google Ads (official Google Partner OAuth), and the connector acts on that connection. Cursor never sees a credential for it.
Why Cursor for Google Ads specifically?
The campaign and the page it points at live in the same window: change the pricing copy, then have Sprites update the ads that quote it, without a second tool.
Is this a Google Ads MCP server I have to host?
No. Sprites is a hosted remote MCP server: you paste one HTTPS URL into your agent and sign in. There is nothing to install, no developer token to obtain, and no API credentials to store on your machine.
Can the agent spend money without asking?
No. Every write is an approval you see before it applies — the budget, the status, the copy, all editable in the card. In hosts with no card surface, Sprites returns the change and a gate id and applies it only after you confirm in your own words.
Keep going
The same Cursor connector reaches every other channel — nothing else to add.
Google Ads, from Cursor
Paste one URL, sign in once, and the next Google Ads question you ask Cursor gets answered from the live account.