Google Ads MCP for Cursor: setup in two minutes

1. Write the config

   Put the entry in ~/.cursor/mcp.json to have Sprites available in every project, or in .cursor/mcp.json inside one repo to scope it there.

   ~/.cursor/mcp.json

   {
     "mcpServers": {
       "sprites": {
         "url": "https://mcp.sprites.ai/mcp"
       }
     }
   }

2. Or add it from the UI

   Cursor lists MCP servers under Customize in the sidebar; adding one there writes the same file.

   Cursor

   Customize›MCP›New MCP server

3. Sign in

   Cursor finds the Sprites authorization server from the endpoint's protected-resource metadata, registers itself, and opens a browser for the consent screen. Desktop completes on http://localhost:8787/callback and web agents on cursor.com; both are pre-registered, so there is nothing to allowlist.

   Spriteswants access on behalf of Cursor

   • Read your connected ad accounts and site data
   • Draft campaigns, creatives and pages for your approval
   • Apply only the changes you approve

   AllowCancel

4. Keep it in the repo, not in your dotfiles

   A project-scoped .cursor/mcp.json is worth committing: every teammate who opens the repo gets the same connector and signs in as themselves. The file holds a URL and nothing else — the token is per person and never touches the config.

Google publishes its own Google Ads MCP server as open source. It has three tools — a GAQL query runner, resource metadata and a list of accessible accounts — and it is read-only by design: in Google’s words it "cannot modify bids, pause campaigns, or create new assets." Google does not host it. You run it locally with pipx or deploy it to your own Cloud Run, with your own OAuth credentials and a developer token.

If you want exact answers to reporting questions and are happy to run a Python package with your own credentials, Google’s server is excellent and free. Use Sprites when you want the answer to turn into a change — a budget moved, a keyword paused, a campaign launched — without hosting anything, or when Google Ads is one channel of several.

• With Sprites, how did Google Ads do last 30 days vs the 30 before?
• Use Sprites to find search terms that spent over $50 with no conversion last month.
• Ask Sprites to build a Search campaign for our pricing page at $80/day.
• Have Sprites raise the Brand — Exact budget to $65/day and tell me why first.
• With Sprites, which campaigns are losing impression share to budget rather than rank?

Open Cursor Settings → MCP and confirm sprites is listed as connected with its tool count.