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Sprites MCP · GBP · Codex

How to connect Google Business Profile to Codex

Add https://mcp.sprites.ai/mcp as a custom MCP connector in Codex, sign in to Sprites, and Codex can read your Google Business Profile account and propose changes to it. Setup takes about two minutes and needs no API key. Every write comes back as an approval before it touches the account.

MCP server URLhttps://mcp.sprites.ai/mcp
Start the setupSkip to the first prompt

5 steps · about 2 minutes · updated September 8, 2026

CodexSprites connected

How did each location do last month?

Spritesanalyzerunning
  • Reading 12 locations
  • Pulling views, calls, directions
SpritesGBPNeeds your approval
  • Portland8,140 viewsUp+22%
  • Austin3,210 viewsFlat+1%
  • Boise410 viewsDown−48%
SpritesGBPNeeds your approval
  • Boiseno hours · 1 photo
  • Renowrong primary category
  • Portlandcomplete
SpritesGBPNeeds your approval
Publish post · PortlandLast post 94 days ago→Autumn hours and the weekend workshop, with a photo

Locations posting monthly hold the map pack better than those that do not.

Boise dropped out of the map pack on Aug 14Diagnose
SetupFirst promptWhat you getApprovalsTroubleshootingFAQ

Add Sprites to Codex

Available on Anywhere Codex CLI runs — a ChatGPT plan that includes Codex, or an API key. You need a Sprites account with Google Business Profile already connected — the connector acts on that connection, so Codex never handles a GBP credential.

  1. Add the server

    One command writes the entry into ~/.codex/config.toml for you.

    Terminal
    codex mcp add sprites --url https://mcp.sprites.ai/mcp
  2. Or write the config by hand

    The same entry in ~/.codex/config.toml, or in .codex/config.toml inside a trusted project when you want the connector scoped to one repo.

    ~/.codex/config.toml
    [mcp_servers.sprites]
    url = "https://mcp.sprites.ai/mcp"
    auth = "oauth"
  3. Sign in

    Codex opens a browser for the Sprites consent screen and stores the token locally. Sprites supports dynamic client registration and client ID metadata documents, so there is nothing to pre-register.

    Terminal
    codex mcp login sprites
  4. Approve changes by name

    Codex renders results as text, so a pending change comes back written out rather than as a card you can click. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.

    Pending change
    ChangeDaily budget $40 → $65Gategate_7f2c…

Run the first prompt

Ask Codex this. It routes to a Sprites door, which reads your Google Business Profile account and answers — no account to name, no confirmation to give first.

  • With Sprites, how did each of our locations perform in local search last month?
  • Ask Sprites which of our listings are missing hours, categories or photos.
  • Use Sprites to draft a seasonal post for the Portland location.
  • Have Sprites list every location and what each one is missing.
  • With Sprites, which searches are surfacing our Austin store?

Run `codex mcp list` and confirm sprites shows as connected.

What Codex can do with Google Business Profile

The same doors, whichever client you are in. Marketing work that belongs in a commit: Codex can read the landing page it is about to ship and brief Sprites on the campaign pointing at it, in one session.

Performance per location

Views, searches, calls and direction requests for each listing, not one rolled-up number.

Find the listings that are incomplete

Missing hours, wrong category, no photos — the fields that quietly keep a location out of the map pack.

Post without the tab

Updates and offers drafted per location and published on approval.

Pin a location and stay there

Multi-location accounts pin to one listing for a conversation, so an answer never silently switches store.

See which searches find you

The queries surfacing each listing, so the category and description can be argued from data.

Join it to the ads

Local performance next to the local campaigns spending against it, in one connector.

How approvals work here

Codex renders tool results as text, so a GBP change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.

What it reads

  • Every location on the account and its profile fields
  • Views, searches, calls, direction requests and photo views
  • The queries surfacing each listing
  • Reviews and their ratings

What it can change

  • Posts, updates and offers, per location
  • Profile fields: hours, categories, description, attributes
  • Each one approved before it publishes

When it does not work in Codex

Three things go wrong in this client specifically, and each has a one-line fix.

Codex says the tool is not found.

The config was edited while a session was open. Restart Codex — it reads config.toml at startup.

Login loops without ever completing.

The OAuth callback defaults to http://127.0.0.1/callback. If something else on the machine holds that port, set mcp_oauth_callback_url in config.toml and log in again.

Codex says a change was applied and nothing happened in the account.

It was proposed, not applied — that is the design. The approval is waiting in Sprites; open it there and the run continues from where it stopped.

Google Business Profile and Codex: questions

Which URL do I paste into Codex?

https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.

Can Codex change my Google Business Profile account without asking?

Codex renders tool results as text, so a GBP change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.

Do I need a Google Business Profile API key or developer token?

No. Google Business Profile is connected once inside Sprites through Google Business Profile, and the connector acts on that connection. Codex never sees a credential for it.

Why Codex for Google Business Profile specifically?

Marketing work that belongs in a commit: Codex can read the landing page it is about to ship and brief Sprites on the campaign pointing at it, in one session.

Does it handle more than one location?

Yes. Multi-location accounts list every location, report per location, and pin to one for the length of a conversation so an answer cannot drift to the wrong store.

Can it reply to reviews?

It reads reviews and can draft a reply, but the reply publishes only on your approval — a review response is not something to automate blind.

Keep going

The same Codex connector reaches every other channel — nothing else to add.

All GBP guides→
SEO and Search ConsoleGoogle AdsAI visibility (AEO)
Google Ads in CodexMeta Ads in CodexLinkedIn Ads in CodexTikTok Ads in CodexReddit Ads in CodexGoogle Analytics 4 in CodexSEO and Search Console in CodexAI visibility (AEO) in CodexShopify in Codex

Google Business Profile, from Codex

Paste one URL, sign in once, and the next GBP question you ask Codex gets answered from the live account.

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