SpritesAdd Sprites to Gemini
Available on Gemini CLI, free and paid, on macOS, Linux and Windows. You need a Sprites account with Google Business Profile already connected — the connector acts on that connection, so Gemini never handles a GBP credential.
Open the Gemini settings file
Gemini CLI keeps MCP servers in its settings JSON. Use ~/.gemini/settings.json to have Sprites available everywhere, or .gemini/settings.json inside a project to scope it there.
Gemini CLI~/.geminisettings.jsonAdd Sprites under mcpServers
Use httpUrl, not url or command — that is the key Gemini CLI reads for a streamable HTTP endpoint. A url entry is treated as SSE and a command entry as a local process, and neither is what this is.
~/.gemini/settings.json{ "mcpServers": { "sprites": { "httpUrl": "https://mcp.sprites.ai/mcp" } } }Sign in
Gemini CLI supports OAuth 2.0 for remote servers and discovers the authorization server from the endpoint itself. Restart the CLI, and the first call opens a browser for the Sprites consent screen; the token is stored in ~/.gemini/mcp-oauth-tokens.json.
Spriteswants access on behalf of Gemini- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancelCheck it landed
Type /mcp in the CLI to list every server and the tools it exposes, or run gemini mcp list from a shell to see connection status without opening a session.
Terminalgemini mcp list
Run the first prompt
Ask Gemini this. It routes to a Sprites door, which reads your Google Business Profile account and answers — no account to name, no confirmation to give first.
- With Sprites, how did each of our locations perform in local search last month?
- Ask Sprites which of our listings are missing hours, categories or photos.
- Use Sprites to draft a seasonal post for the Portland location.
- Have Sprites list every location and what each one is missing.
- With Sprites, which searches are surfacing our Austin store?
Run `gemini mcp list`, or type /mcp inside the CLI — Sprites should show as connected with its tools listed.
What Gemini can do with Google Business Profile
The same doors, whichever client you are in. The account and the analytics are already Google: Gemini reads Google Ads and GA4 alongside Search Console without leaving the family it belongs to.
Performance per location
Views, searches, calls and direction requests for each listing, not one rolled-up number.
Find the listings that are incomplete
Missing hours, no description, the wrong primary category — the gaps that quietly keep a location out of the map pack.
Post without the tab
Updates and offers drafted per location and published on approval.
Pin a location and stay there
Multi-location accounts pin to one listing for a conversation, so an answer never silently switches store.
See which searches find you
The queries surfacing each listing, so the category and description can be argued from data.
Answer reviews, with approval
Reviews read per location, replies drafted in your voice, and nothing posted until you approve it.
How approvals work here
Gemini renders tool results as text, so a GBP change comes back written out rather than as a card. The approval waits for you in Sprites — open it there and the same run continues. Nothing is applied until you approve it.
What it reads
- Every location on the account and its profile fields
- Views on Search and Maps, calls, direction requests and website clicks
- The queries surfacing each listing
- Reviews and their ratings
What it can change
- Posts, offers and events, per location, and replies to reviews
- Profile fields: hours, description, website and phone
- Each one approved before it publishes
When it does not work in Gemini
Three things go wrong in this client specifically, and each has a one-line fix.
Gemini connects but reports no tools.
The entry is probably using url rather than httpUrl, so the CLI is speaking SSE to a streamable HTTP endpoint. Change the key and restart.
Edits to settings.json do nothing.
The CLI reads its settings at startup. Restart it, then re-check with /mcp.
A project file and your home file disagree.
.gemini/settings.json in the working directory takes precedence. Keep Sprites in one of the two rather than both.
Google Business Profile and Gemini: questions
Which URL do I paste into Gemini?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can Gemini change my Google Business Profile account without asking?
Gemini renders tool results as text, so a GBP change comes back written out rather than as a card. The approval waits for you in Sprites — open it there and the same run continues. Nothing is applied until you approve it.
Do I need a Google Business Profile API key or developer token?
No. Google Business Profile is connected once inside Sprites through Google Business Profile, and the connector acts on that connection. Gemini never sees a credential for it.
Why Gemini for Google Business Profile specifically?
The account and the analytics are already Google: Gemini reads Google Ads and GA4 alongside Search Console without leaving the family it belongs to.
Does it handle more than one location?
Yes. Multi-location accounts list every location, report per location, and pin to one for the length of a conversation so an answer cannot drift to the wrong store.
Can it reply to reviews?
It reads reviews and can draft a reply, but the reply publishes only on your approval — a review response is not something to automate blind.
Keep going
The same Gemini connector reaches every other channel — nothing else to add.
Google Business Profile, from Gemini
Paste one URL, sign in once, and the next GBP question you ask Gemini gets answered from the live account.