Google Ads MCP for Gemini: setup in two minutes

1. Open the Gemini settings file

   Gemini CLI keeps MCP servers in its settings JSON. Use ~/.gemini/settings.json to have Sprites available everywhere, or .gemini/settings.json inside a project to scope it there.

   Gemini CLI

   ~/.gemini›settings.json

2. Add Sprites under mcpServers

   Use httpUrl, not url or command — that is the key Gemini CLI reads for a streamable HTTP endpoint. A url entry is treated as SSE and a command entry as a local process, and neither is what this is.

   ~/.gemini/settings.json

   {
     "mcpServers": {
       "sprites": {
         "httpUrl": "https://mcp.sprites.ai/mcp"
       }
     }
   }

3. Sign in

   Gemini CLI supports OAuth 2.0 for remote servers and discovers the authorization server from the endpoint itself. Restart the CLI, and the first call opens a browser for the Sprites consent screen; the token is stored in ~/.gemini/mcp-oauth-tokens.json.

   Spriteswants access on behalf of Gemini

   • Read your connected ad accounts and site data
   • Draft campaigns, creatives and pages for your approval
   • Apply only the changes you approve

   AllowCancel

4. Check it landed

   Type /mcp in the CLI to list every server and the tools it exposes, or run gemini mcp list from a shell to see connection status without opening a session.

   Terminal

   gemini mcp list

Google publishes its own Google Ads MCP server as open source. It has three tools — a GAQL query runner, resource metadata and a list of accessible accounts — and it is read-only by design: in Google’s words it "cannot modify bids, pause campaigns, or create new assets." Google does not host it. You run it locally with pipx or deploy it to your own Cloud Run, with your own OAuth credentials and a developer token.

If you want exact answers to reporting questions and are happy to run a Python package with your own credentials, Google’s server is excellent and free. Use Sprites when you want the answer to turn into a change — a budget moved, a keyword paused, a campaign launched — without hosting anything, or when Google Ads is one channel of several.

• With Sprites, how did Google Ads do last 30 days vs the 30 before?
• Use Sprites to find search terms that spent over $50 with no conversion last month.
• Ask Sprites to build a Search campaign for our pricing page at $80/day.
• Have Sprites raise the Brand — Exact budget to $65/day and tell me why first.
• With Sprites, which campaigns are losing impression share to budget rather than rank?

Run `gemini mcp list`, or type /mcp inside the CLI — Sprites should show as connected with its tools listed.