SpritesI stopped doing this in week 2Shop now
Add Sprites to Gemini
Available on Gemini CLI, free and paid, on macOS, Linux and Windows. You need a Sprites account with TikTok Ads already connected — the connector acts on that connection, so Gemini never handles a TikTok credential.
Open the Gemini settings file
Gemini CLI keeps MCP servers in its settings JSON. Use ~/.gemini/settings.json to have Sprites available everywhere, or .gemini/settings.json inside a project to scope it there.
Gemini CLI~/.geminisettings.jsonAdd Sprites under mcpServers
Use httpUrl, not url or command — that is the key Gemini CLI reads for a streamable HTTP endpoint. A url entry is treated as SSE and a command entry as a local process, and neither is what this is.
~/.gemini/settings.json{ "mcpServers": { "sprites": { "httpUrl": "https://mcp.sprites.ai/mcp" } } }Sign in
Gemini CLI supports OAuth 2.0 for remote servers and discovers the authorization server from the endpoint itself. Restart the CLI, and the first call opens a browser for the Sprites consent screen; the token is stored in ~/.gemini/mcp-oauth-tokens.json.
Spriteswants access on behalf of Gemini- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancelCheck it landed
Type /mcp in the CLI to list every server and the tools it exposes, or run gemini mcp list from a shell to see connection status without opening a session.
Terminalgemini mcp list
Run the first prompt
Ask Gemini this. It routes to a Sprites door, which reads your TikTok Ads account and answers — no account to name, no confirmation to give first.
- With Sprites, which TikTok hooks have the best 3-second hold this month?
- Ask Sprites for 6 new TikTok hooks based on our top performer.
- Use Sprites to find TikTok ad groups spending with no conversions in 7 days.
- Have Sprites launch a TikTok campaign for the summer bundle at $150/day.
- With Sprites, what are competitors running on TikTok in our category?
Run `gemini mcp list`, or type /mcp inside the CLI — Sprites should show as connected with its tools listed.
What Gemini can do with TikTok Ads
The same doors, whichever client you are in. The account and the analytics are already Google: Gemini reads Google Ads and GA4 alongside Search Console without leaving the family it belongs to.
Read performance by hook, not by campaign
Three-second hold, six-second hold and CPA per opening, so the pattern is visible before the spend is.
Keep the batch coming
New hooks and scripts drafted against the ones already earning, in the volume the platform demands.
Rotate before the drop
The day a creative's hold rate breaks trend, and what to swap in.
Spot the category move
What competitors are running now, read as angles you can test rather than clips you can watch.
Launch in the right shape
Campaign, ad groups and ads built for TikTok's structure, not a search campaign wearing a costume.
Stop feeding the losers
Ad-group spend moved onto the creatives that hold, with the trade stated in the card.
How approvals work here
Gemini renders tool results as text, so a TikTok change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.
What it reads
- Campaigns, ad groups, ads and their status
- Spend, CPA, ROAS, CTR, hold rate and completion
- Creative assets and per-creative performance
- Public competitor creative in the category
What it can change
- Create campaigns, ad groups and ads
- Budgets, schedules, statuses and targeting
- New hooks and scripts, previewed before they ship
When it does not work in Gemini
Three things go wrong in this client specifically, and each has a one-line fix.
Gemini connects but reports no tools.
The entry is probably using url rather than httpUrl, so the CLI is speaking SSE to a streamable HTTP endpoint. Change the key and restart.
Edits to settings.json do nothing.
The CLI reads its settings at startup. Restart it, then re-check with /mcp.
A project file and your home file disagree.
.gemini/settings.json in the working directory takes precedence. Keep Sprites in one of the two rather than both.
TikTok Ads and Gemini: questions
Which URL do I paste into Gemini?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can Gemini change my TikTok Ads account without asking?
Gemini renders tool results as text, so a TikTok change comes back written out rather than as a card. Nothing is applied until you approve it, and the approval waits for you in Sprites — open it there and the same run continues.
Do I need a TikTok Ads API key or developer token?
No. TikTok Ads is connected once inside Sprites through TikTok Ads Manager, and the connector acts on that connection. Gemini never sees a credential for it.
Why Gemini for TikTok Ads specifically?
The account and the analytics are already Google: Gemini reads Google Ads and GA4 alongside Search Console without leaving the family it belongs to.
Can it upload video?
It drafts hooks, scripts and concepts and proposes the ad; the video file itself is attached in the approval card before anything publishes.
Does it read Spark ads?
Yes — Spark ads appear alongside in-feed creative with their own performance, so a creator post that works is visible next to the ads it beats.
Keep going
The same Gemini connector reaches every other channel — nothing else to add.
TikTok Ads, from Gemini
Paste one URL, sign in once, and the next TikTok question you ask Gemini gets answered from the live account.