TikTok Ads MCP for Gemini: setup in two minutes

1. Open the Gemini settings file

   Gemini CLI keeps MCP servers in its settings JSON. Use ~/.gemini/settings.json to have Sprites available everywhere, or .gemini/settings.json inside a project to scope it there.

   Gemini CLI

   ~/.gemini›settings.json

2. Add Sprites under mcpServers

   Use httpUrl, not url or command — that is the key Gemini CLI reads for a streamable HTTP endpoint. A url entry is treated as SSE and a command entry as a local process, and neither is what this is.

   ~/.gemini/settings.json

   {
     "mcpServers": {
       "sprites": {
         "httpUrl": "https://mcp.sprites.ai/mcp"
       }
     }
   }

3. Sign in

   Gemini CLI supports OAuth 2.0 for remote servers and discovers the authorization server from the endpoint itself. Restart the CLI, and the first call opens a browser for the Sprites consent screen; the token is stored in ~/.gemini/mcp-oauth-tokens.json.

   Spriteswants access on behalf of Gemini

   • Read your connected ad accounts and site data
   • Draft campaigns, creatives and pages for your approval
   • Apply only the changes you approve

   AllowCancel

4. Check it landed

   Type /mcp in the CLI to list every server and the tools it exposes, or run gemini mcp list from a shell to see connection status without opening a session.

   Terminal

   gemini mcp list

TikTok for Business hosts its own MCP server for the Marketing API, with no developer credentials needed. It comes in two shapes: a flat server exposing about 400 tools, and a layered one exposing about 40 core tools and loading the rest as needed. Between them they read and write campaigns, audiences, bidding, creative and catalogs — on TikTok, and only TikTok.

If you run TikTok alone and want its data and controls in a chat, TikTok’s own server is the direct route — choose the layered version so 400 tool descriptions do not crowd out your question. Use Sprites when TikTok is one channel of several, when you want the next creative batch drafted, or when every change should wait for an approval your team can see.

• With Sprites, which TikTok ads have the lowest CPA this month?
• Ask Sprites for 6 new TikTok hooks based on our top performer.
• Use Sprites to find TikTok ad groups spending with no conversions in 7 days.
• Have Sprites launch a TikTok campaign for the summer bundle at $150/day.
• With Sprites, find TikTok hook ideas in what our customers complain about on Reddit.

Run `gemini mcp list`, or type /mcp inside the CLI — Sprites should show as connected with its tools listed.