Meta Ads MCP for Gemini: setup in two minutes

1. Open the Gemini settings file

   Gemini CLI keeps MCP servers in its settings JSON. Use ~/.gemini/settings.json to have Sprites available everywhere, or .gemini/settings.json inside a project to scope it there.

   Gemini CLI

   ~/.gemini›settings.json

2. Add Sprites under mcpServers

   Use httpUrl, not url or command — that is the key Gemini CLI reads for a streamable HTTP endpoint. A url entry is treated as SSE and a command entry as a local process, and neither is what this is.

   ~/.gemini/settings.json

   {
     "mcpServers": {
       "sprites": {
         "httpUrl": "https://mcp.sprites.ai/mcp"
       }
     }
   }

3. Sign in

   Gemini CLI supports OAuth 2.0 for remote servers and discovers the authorization server from the endpoint itself. Restart the CLI, and the first call opens a browser for the Sprites consent screen; the token is stored in ~/.gemini/mcp-oauth-tokens.json.

   Spriteswants access on behalf of Gemini

   • Read your connected ad accounts and site data
   • Draft campaigns, creatives and pages for your approval
   • Apply only the changes you approve

   AllowCancel

4. Check it landed

   Type /mcp in the CLI to list every server and the tools it exposes, or run gemini mcp list from a shell to see connection status without opening a session.

   Terminal

   gemini mcp list

Meta hosts its own Ads MCP server as part of its ads AI connectors, alongside an Ads CLI for the terminal. You add it to ChatGPT, Claude or any MCP client as a custom connector and sign in with your Facebook Business login. It covers reporting, creating and editing campaigns, ad sets and ads, catalogs, datasets, A/B tests and conversion lift studies — on Meta, and only Meta.

If you only want to read Meta campaign data in ChatGPT, or you manage catalogs and lift studies, Meta’s official connector may be enough. Use Sprites when you run more than Meta, want new creative drafted rather than just managed, want competitor ads in the same thread, or need every write staged as an approval your team can see before it spends.

• With Sprites, which Meta creatives are fatiguing and what should replace them?
• Ask Sprites for 5 new hooks for our best-performing Instagram ad.
• Use Sprites to compare Meta ROAS this month against last month by ad set.
• Have Sprites check which of our Meta ad sets are stuck in learning.
• With Sprites, show me what our top 3 competitors are running on Meta right now.

Run `gemini mcp list`, or type /mcp inside the CLI — Sprites should show as connected with its tools listed.

1. The Monday review

   You, in GeminiWith Sprites, how did our Meta ads do last week, and what changed?

   Sprites does

   Reads spend, ROAS and CPA by campaign and ad set against the week before, then checks frequency and learning phase for the ones that moved.

   You get back

   A short read in the thread — what moved and why — with one or two proposed fixes as approval cards.

2. Replace tired creative

   You, in GeminiAsk Sprites which Meta ads are fatiguing and draft replacements.

   Sprites does

   Finds the ads past the break on CTR and frequency, reads what is still working, and drafts new hooks, headlines and images in that direction.

   You get back

   Replacement ads previewed in placement, and one approval that swaps them in for the tired ones.

3. Launch a campaign

   You, in GeminiUse Sprites to launch a Meta campaign for our fall sale at $80 a day.

   Sprites does

   Builds the campaign, ad sets, audiences and ads with creative attached, and checks the budget against any spend ceiling you have set.

   You get back

   One editable proposal. Change the audience, the copy or the budget in the card; nothing goes live until you approve.

4. Competitor teardown

   You, in GeminiWith Sprites, what is Gymshark running on Meta and what should we test?

   Sprites does

   Pulls their live ads from the Meta Ad Library, longest-running first, and reads the angles, offers and formats they keep paying for.

   You get back

   Their ads in the thread, and three test concepts drafted for your account.

And on the Meta side