SpritesAdd Sprites to Claude
Available on Free (one custom connector), Pro, Max, Team and Enterprise, on claude.ai, Claude Desktop and Claude Code. You need a Sprites account with Google Business Profile already connected — the connector acts on that connection, so Claude never handles a GBP credential.
Open the connector settings
On a Free, Pro or Max plan, go to Settings, then Customize, then Connectors. On Team and Enterprise an Owner adds the connector once for the whole workspace under Organization settings → Connectors, and everyone else only clicks Connect.
ClaudeSettingsCustomizeConnectorsAdd a custom connector
Click the + button, then Add custom connector. On Team and Enterprise, hover Custom and choose Web. Paste the Sprites endpoint and click Add. Leave Advanced settings alone — Sprites publishes its own OAuth client metadata, so there is no client ID or secret to fill in.
Add custom connectorNameSpritesRemote MCP server URLhttps://mcp.sprites.ai/mcpSign in and approve the scopes
Click Connect. Claude opens the Sprites consent screen in a new tab. Sign in with the account your ad platforms are already connected to, review what Sprites is being allowed to do, and approve. The grant is revocable from Claude settings or from Sprites at any time, and the very next tool call after a revoke fails closed.
Spriteswants access on behalf of Claude- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancelOr add it to Claude Code in one line
The terminal client takes the same endpoint. Run the command, then type /mcp inside Claude Code to finish the browser sign-in.
Terminalclaude mcp add --transport http sprites https://mcp.sprites.ai/mcp
Run the first prompt
Ask Claude this. It routes to a Sprites door, which reads your Google Business Profile account and answers — no account to name, no confirmation to give first.
- With Sprites, how did each of our locations perform in local search last month?
- Ask Sprites which of our listings are missing hours, categories or photos.
- Use Sprites to draft a seasonal post for the Portland location.
- Have Sprites list every location and what each one is missing.
- With Sprites, which searches are surfacing our Austin store?
Type "what can Sprites do?" — Claude lists the doors it can see. If it names analyze, launch and optimize, the connector is live.
What Claude can do with Google Business Profile
The same doors, whichever client you are in. The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Performance per location
Views, searches, calls and direction requests for each listing, not one rolled-up number.
Find the listings that are incomplete
Missing hours, no description, the wrong primary category — the gaps that quietly keep a location out of the map pack.
Post without the tab
Updates and offers drafted per location and published on approval.
Pin a location and stay there
Multi-location accounts pin to one listing for a conversation, so an answer never silently switches store.
See which searches find you
The queries surfacing each listing, so the category and description can be argued from data.
Answer reviews, with approval
Reviews read per location, replies drafted in your voice, and nothing posted until you approve it.
How approvals work here
Claude draws the Sprites approval card in the thread. A GBP change arrives with its before and after filled in, editable in place, and applies when you click approve.
What it reads
- Every location on the account and its profile fields
- Views on Search and Maps, calls, direction requests and website clicks
- The queries surfacing each listing
- Reviews and their ratings
What it can change
- Posts, offers and events, per location, and replies to reviews
- Profile fields: hours, description, website and phone
- Each one approved before it publishes
When it does not work in Claude
Three things go wrong in this client specifically, and each has a one-line fix.
The connector is added but Claude says it has no tools.
The OAuth handshake completed but the token is not being accepted. Disconnect and reconnect from Settings → Connectors; a stale grant from a previous session is the usual cause.
Claude asks which ad account you mean before it calls anything.
Tell it to just call Sprites. Sprites reads the account itself — it does not need the account named, and answering the question costs you a turn.
On Team or Enterprise the Connectors page has no Add button.
Only an Owner or Primary Owner can add a workspace connector. Ask them to add it once under Organization settings → Connectors; after that every member sees a Connect button.
Google Business Profile and Claude: questions
Which URL do I paste into Claude?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can Claude change my Google Business Profile account without asking?
Claude draws the Sprites approval card in the thread. A GBP change arrives with its before and after filled in, editable in place, and applies when you click approve.
Do I need a Google Business Profile API key or developer token?
No. Google Business Profile is connected once inside Sprites through Google Business Profile, and the connector acts on that connection. Claude never sees a credential for it.
Why Claude for Google Business Profile specifically?
The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Does it handle more than one location?
Yes. Multi-location accounts list every location, report per location, and pin to one for the length of a conversation so an answer cannot drift to the wrong store.
Can it reply to reviews?
It reads reviews and can draft a reply, but the reply publishes only on your approval — a review response is not something to automate blind.
Keep going
The same Claude connector reaches every other channel — nothing else to add.
Google Business Profile, from Claude
Paste one URL, sign in once, and the next GBP question you ask Claude gets answered from the live account.