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Add Sprites to Claude
Available on Free (one custom connector), Pro, Max, Team and Enterprise, on claude.ai, Claude Desktop and Claude Code. You need a Sprites account with Reddit Ads already connected — the connector acts on that connection, so Claude never handles a Reddit credential.
Open the connector settings
On a Free, Pro or Max plan, go to Settings, then Customize, then Connectors. On Team and Enterprise an Owner adds the connector once for the whole workspace under Organization settings → Connectors, and everyone else only clicks Connect.
ClaudeSettingsCustomizeConnectorsAdd a custom connector
Click the + button, then Add custom connector. On Team and Enterprise, hover Custom and choose Web. Paste the Sprites endpoint and click Add. Leave Advanced settings alone — Sprites publishes its own OAuth client metadata, so there is no client ID or secret to fill in.
Add custom connectorNameSpritesRemote MCP server URLhttps://mcp.sprites.ai/mcpSign in and approve the scopes
Click Connect. Claude opens the Sprites consent screen in a new tab. Sign in with the account your ad platforms are already connected to, review what Sprites is being allowed to do, and approve. The grant is revocable from Claude settings or from Sprites at any time, and the very next tool call after a revoke fails closed.
Spriteswants access on behalf of Claude- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancelOr add it to Claude Code in one line
The terminal client takes the same endpoint. Run the command, then type /mcp inside Claude Code to finish the browser sign-in.
Terminalclaude mcp add --transport http sprites https://mcp.sprites.ai/mcp
Run the first prompt
Ask Claude this. It routes to a Sprites door, which reads your Reddit Ads account and answers — no account to name, no confirmation to give first.
- With Sprites, which Reddit ad groups are converting and which are just clicking?
- Ask Sprites which communities discuss the problem our product solves.
- Use Sprites to rewrite our Reddit ad so it reads native to r/devops.
- Have Sprites pause the Reddit ad groups with spend and no conversions this month.
- With Sprites, launch a Reddit campaign across our top 8 communities at $60/day.
Type "what can Sprites do?" — Claude lists the doors it can see. If it names analyze, launch and optimize, the connector is live.
What Claude can do with Reddit Ads
The same doors, whichever client you are in. The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Performance by ad group
CPA, CTR, leads and ROAS by campaign, ad group and ad. Give each community its own ad group and one expensive subreddit stops hiding inside a campaign average.
Find the right rooms
The subreddits where your problem is actually discussed, with the threads and phrasing to prove it, before you target them.
Copy that does not get downvoted
Ad text drafted in the register of the community it runs in, not lifted from the Google Ads account.
Cut the tourist traffic
Ad groups with clicks and no conversions, named with the spend attached.
Know what the audience says
Pain points and verbatim phrasing from the threads in your target communities, turned into hooks you can test.
Launch around a list
A campaign whose structure follows the community list rather than fighting it.
How approvals work here
Claude draws the Sprites approval card in the thread. A Reddit change arrives with its before and after filled in, editable in place, and applies when you click approve.
What it reads
- Campaigns, ad groups, ads and community targeting
- Spend, CTR, conversions, CPA, leads and ROAS
- Performance by campaign, ad group and ad
- Public discussion in candidate communities
What it can change
- Create campaigns, ad groups and ads
- Community targeting, budgets, schedules and status
- Ad copy, drafted per community and approved before it runs
When it does not work in Claude
Three things go wrong in this client specifically, and each has a one-line fix.
The connector is added but Claude says it has no tools.
The OAuth handshake completed but the token is not being accepted. Disconnect and reconnect from Settings → Connectors; a stale grant from a previous session is the usual cause.
Claude asks which ad account you mean before it calls anything.
Tell it to just call Sprites. Sprites reads the account itself — it does not need the account named, and answering the question costs you a turn.
On Team or Enterprise the Connectors page has no Add button.
Only an Owner or Primary Owner can add a workspace connector. Ask them to add it once under Organization settings → Connectors; after that every member sees a Connect button.
Reddit Ads and Claude: questions
Which URL do I paste into Claude?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can Claude change my Reddit Ads account without asking?
Claude draws the Sprites approval card in the thread. A Reddit change arrives with its before and after filled in, editable in place, and applies when you click approve.
Do I need a Reddit Ads API key or developer token?
No. Reddit Ads is connected once inside Sprites through Reddit Ads, and the connector acts on that connection. Claude never sees a credential for it.
Why Claude for Reddit Ads specifically?
The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Is there an official Reddit Ads MCP server?
No. Reddit has not published an MCP server for its Ads API; only community wrappers exist, which you host and hold the credentials for yourself. Sprites is a hosted MCP server that reaches Reddit Ads alongside Google, Meta, LinkedIn and TikTok.
Can it target individual subreddits?
Yes. Ad groups are built with community targeting, and when each community gets its own ad group, CPA is read community by community — which matters, because cost varies widely from one subreddit to the next.
Keep going
The same Claude connector reaches every other channel — nothing else to add.
Reddit Ads, from Claude
Paste one URL, sign in once, and the next Reddit question you ask Claude gets answered from the live account.