SpritesAdd Sprites to Claude
Available on Free (one custom connector), Pro, Max, Team and Enterprise, on claude.ai, Claude Desktop and Claude Code. You need a Sprites account with Zoho CRM already connected — the connector acts on that connection, so Claude never handles a Zoho CRM credential.
Open the connector settings
On a Free, Pro or Max plan, go to Settings, then Customize, then Connectors. On Team and Enterprise an Owner adds the connector once for the whole workspace under Organization settings → Connectors, and everyone else only clicks Connect.
ClaudeSettingsCustomizeConnectorsAdd a custom connector
Click the + button, then Add custom connector. On Team and Enterprise, hover Custom and choose Web. Paste the Sprites endpoint and click Add. Leave Advanced settings alone — Sprites publishes its own OAuth client metadata, so there is no client ID or secret to fill in.
Add custom connectorNameSpritesRemote MCP server URLhttps://mcp.sprites.ai/mcpSign in and approve the scopes
Click Connect. Claude opens the Sprites consent screen in a new tab. Sign in with the account your ad platforms are already connected to, review what Sprites is being allowed to do, and approve. The grant is revocable from Claude settings or from Sprites at any time, and the very next tool call after a revoke fails closed.
Spriteswants access on behalf of Claude- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancelOr add it to Claude Code in one line
The terminal client takes the same endpoint. Run the command, then type /mcp inside Claude Code to finish the browser sign-in.
Terminalclaude mcp add --transport http sprites https://mcp.sprites.ai/mcp
Official Zoho CRM MCP vs Sprites MCP
Zoho runs its own MCP server at zoho.com/mcp. Here is what each one covers, so you can pick the one that fits in Claude — or connect both.
Zoho runs its own MCP platform, in early access, with four servers for Zoho CRM: Data Insights for read-only queries, Data Operations for creating, updating and deleting records, Modules for fields and layouts, and Workflow & Automation for rules and blueprints. Agents sign in with Zoho OAuth and inherit your permissions. It reaches CRM and other Zoho apps such as Mail, Desk and Projects, and knows nothing about your ad accounts. See Zoho’s own documentation.
| Zoho officialsince July 2025 | Sprites MCPapproval-gated | |
|---|---|---|
| Endpoint | Servers you set up in Zoho MCP (early access) | mcp.sprites.ai/mcp |
| Reaches | Zoho CRM and other Zoho apps | Zoho CRM beside Google Ads, Meta, LinkedIn, TikTok, Reddit, GA4 and SEO |
| Writes | Create, update and delete records; change modules and automation | Leads and contacts, one deal at a time, and notes — each approved on a card |
| Deletes | Available on the Data Operations server | Impossible — the connection has no delete permission |
| Attribution | CRM data only | Closed-won deals matched to the ad spend that produced them |
| Schema changes | Modules and automation rules are in scope | Not offered; Sprites works inside your existing fields |
If you want an agent to administer Zoho itself — reshape modules, write automation, bulk-delete — Zoho’s own servers are built for that. Use Sprites when the CRM question is really a marketing question: which campaigns produced revenue, which leads came from where, and what to change in the ad accounts as a result, with every CRM write held for your approval and no way to delete anything.
Why run Zoho CRM ads through Sprites
Claude is the interface; the connector decides what it can see and what it is allowed to do. Six things change when that connector is Sprites.
The CRM next to the ad accounts
A Zoho-only connector answers with Zoho. Sprites reads Zoho beside Google Ads, Meta and LinkedIn, so cost per closed-won deal is one question, and the budget move it implies is the next one.
Every channel on one connectorScopes chosen so it cannot delete
Sprites asks Zoho for read access plus exactly three kinds of write — create or update leads and contacts, update deals, add notes. There is no delete scope to misuse, however a request is phrased.
Every write approved, then verified
Lead imports, deal updates and notes each arrive as a card with the before and after. After you approve, Sprites reads the record back to confirm the change landed as shown.
Run the first prompt
Ask Claude this. It routes to a Sprites door, which reads your Zoho CRM account and answers — no account to name, no confirmation to give first.
- With Sprites, which campaigns produced closed-won deals in Zoho this quarter?
- Ask Sprites how many Zoho leads came in last month by lead source, next to our ad spend.
- Use Sprites to add the 40 webinar sign-ups in this CSV to Zoho as leads with Lead_Source set to Webinar.
- Have Sprites move the Acme renewal deal to Negotiation and set the next step to "send pricing".
- Every Monday, have Sprites summarize open Zoho deals by stage and owner.
Type "what can Sprites do?" — Claude lists the doors it can see. If it names analyze, launch and optimize, the connector is live.
Running Zoho CRM from Claude
The jobs people hand over first, start to finish: what you type, what Sprites does with it, and what comes back to approve.
Cost per closed-won deal
You, in ClaudeWith Sprites, what did each closed-won deal cost us this quarter, by campaign?
- Sprites does
- Groups closed-won deals by lead source and campaign in Zoho, then reads spend for the same period from the ad accounts.
- You get back
- One table of cost per deal by campaign, and the budget changes it suggests as approval cards.
Event list to CRM
You, in ClaudeAsk Sprites to add these event sign-ups to Zoho as leads.
- Sprites does
- Reads the list, checks your Lead_Source picklist, and matches each row on email against existing leads and contacts.
- You get back
- One approval showing new versus updated records; the batch is written only when you approve.
Monday pipeline
You, in ClaudeEvery Monday, have Sprites summarize open Zoho deals by stage and owner.
- Sprites does
- Runs Zoho aggregate queries for open deals by stage and owner on a schedule.
- You get back
- A short pipeline read in your thread each week, with stalled deals named.
What Claude can do with Zoho CRM
The same doors, whichever client you are in. The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Ad spend and closed-won in one answer
Zoho CRM sits beside Google Ads, Meta and LinkedIn in the same conversation, so "which campaigns produced revenue" is read from the ad accounts and the CRM together rather than from two exports and a spreadsheet.
Totals Zoho computes, not the model
Counts and sums come from Zoho’s own aggregate queries, grouped by stage, owner or lead source. The agent reads your field names and picklist values first, so a renamed stage or a custom field does not break the report.
Leads in from a campaign list
Hand over a form export or an event list and Sprites creates or updates up to 50 leads or contacts per call, matched on email, so a known person is updated rather than duplicated.
Deal updates you approve on a card
Stage, amount, closing date, owner or next step — only the fields you name change, the card shows before and after, and the deal is read back afterwards to confirm the write landed.
Notes where the context belongs
A call summary or the campaign a lead came from, written as a note on the lead, contact, account or deal it belongs to — approved first, then read back.
Nothing can be deleted
The connection is granted no delete permission. Ask to remove records and Sprites finds them and hands you their Zoho links to delete yourself.
How approvals work here
Claude draws the Sprites approval card in the thread. A Zoho CRM change arrives with its before and after filled in, editable in place, and applies when you click approve.
What it reads
- Leads, contacts, accounts and deals, including custom modules
- Campaigns, lead sources and deal stages, with your own field names and picklist values
- Users, for resolving owners to names
- Aggregate counts and sums by stage, owner, lead source or campaign
What it can change
- Leads and contacts, created or updated — up to 50 per call, matched on email
- One deal at a time: stage, amount, closing date, owner or next step
- Notes on a lead, contact, account or deal
- Every write is an approval card first, and is read back after
- Nothing is deleted: the connection has no delete permission
When it does not work in Claude
Three things go wrong in this client specifically, and each has a one-line fix.
The connector is added but Claude says it has no tools.
The OAuth handshake completed but the token is not being accepted. Disconnect and reconnect from Settings → Connectors; a stale grant from a previous session is the usual cause.
Claude asks which ad account you mean before it calls anything.
Tell it to just call Sprites. Sprites reads the account itself — it does not need the account named, and answering the question costs you a turn.
On Team or Enterprise the Connectors page has no Add button.
Only an Owner or Primary Owner can add a workspace connector. Ask them to add it once under Organization settings → Connectors; after that every member sees a Connect button.
And on the Zoho CRM side
Sprites says a field or stage does not exist.
Zoho orgs rename stages and add custom fields. Sprites reads your field names and picklist values before writing; if a value was just added in Zoho, ask again and it will be picked up.
Deals do not show which campaign they came from.
Attribution reads the Lead_Source and campaign fields on your Zoho records. If leads arrive without them, the report can only group by what is there; set the source when leads are created and the next report can use it.
A record I just created is not found.
Zoho search lags recent changes. Sprites falls back to a direct query, so a brand-new record is usually found on the second ask.
Zoho says the connection needs to be reauthorized.
Reconnect Zoho CRM on the Sprites integrations page, then ask again. Zoho revokes older connections once a user has too many, so a connection made long ago can lapse.
Zoho CRM and Claude: questions
Which URL do I paste into Claude?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can Claude change my Zoho CRM account without asking?
Claude draws the Sprites approval card in the thread. A Zoho CRM change arrives with its before and after filled in, editable in place, and applies when you click approve.
Do I need a Zoho CRM API key or developer token?
No. Zoho CRM is connected once inside Sprites through Zoho CRM (Zoho OAuth, any Zoho data center), and the connector acts on that connection. Claude never sees a credential for it.
Why Claude for Zoho CRM specifically?
The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Is there an official Zoho MCP server?
Yes, in early access. Zoho announced Zoho MCP in July 2025, and it offers four servers for Zoho CRM: Data Insights (read-only), Data Operations (create, update and delete records), Modules (fields and layouts) and Workflow & Automation. Agents sign in with Zoho OAuth and inherit your permissions. Sprites is a separate MCP server that reads Zoho CRM beside your ad accounts and holds every CRM write for approval.
Which Sprites plan includes Zoho CRM?
The pricing page lists CRM integration, covering Zoho CRM, HubSpot, Salesforce and Pipedrive, as a Scale plan feature. The MCP server itself comes with every paid plan.
Keep going
The same Claude connector reaches every other channel — nothing else to add.
Zoho CRM, from Claude
Paste one URL, sign in once, and the next Zoho CRM question you ask Claude gets answered from the live account.