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Add Sprites to Claude
Available on Free (one custom connector), Pro, Max, Team and Enterprise, on claude.ai, Claude Desktop and Claude Code. You need a Sprites account with TikTok Ads already connected — the connector acts on that connection, so Claude never handles a TikTok credential.
Open the connector settings
On a Free, Pro or Max plan, go to Settings, then Customize, then Connectors. On Team and Enterprise an Owner adds the connector once for the whole workspace under Organization settings → Connectors, and everyone else only clicks Connect.
ClaudeSettingsCustomizeConnectorsAdd a custom connector
Click the + button, then Add custom connector. On Team and Enterprise, hover Custom and choose Web. Paste the Sprites endpoint and click Add. Leave Advanced settings alone — Sprites publishes its own OAuth client metadata, so there is no client ID or secret to fill in.
Add custom connectorNameSpritesRemote MCP server URLhttps://mcp.sprites.ai/mcpSign in and approve the scopes
Click Connect. Claude opens the Sprites consent screen in a new tab. Sign in with the account your ad platforms are already connected to, review what Sprites is being allowed to do, and approve. The grant is revocable from Claude settings or from Sprites at any time, and the very next tool call after a revoke fails closed.
Spriteswants access on behalf of Claude- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancelOr add it to Claude Code in one line
The terminal client takes the same endpoint. Run the command, then type /mcp inside Claude Code to finish the browser sign-in.
Terminalclaude mcp add --transport http sprites https://mcp.sprites.ai/mcp
Run the first prompt
Ask Claude this. It routes to a Sprites door, which reads your TikTok Ads account and answers — no account to name, no confirmation to give first.
- With Sprites, which TikTok hooks have the best 3-second hold this month?
- Ask Sprites for 6 new TikTok hooks based on our top performer.
- Use Sprites to find TikTok ad groups spending with no conversions in 7 days.
- Have Sprites launch a TikTok campaign for the summer bundle at $150/day.
- With Sprites, what are competitors running on TikTok in our category?
Type "what can Sprites do?" — Claude lists the doors it can see. If it names analyze, launch and optimize, the connector is live.
What Claude can do with TikTok Ads
The same doors, whichever client you are in. The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Read performance by hook, not by campaign
Three-second hold, six-second hold and CPA per opening, so the pattern is visible before the spend is.
Keep the batch coming
New hooks and scripts drafted against the ones already earning, in the volume the platform demands.
Rotate before the drop
The day a creative's hold rate breaks trend, and what to swap in.
Spot the category move
What competitors are running now, read as angles you can test rather than clips you can watch.
Launch in the right shape
Campaign, ad groups and ads built for TikTok's structure, not a search campaign wearing a costume.
Stop feeding the losers
Ad-group spend moved onto the creatives that hold, with the trade stated in the card.
How approvals work here
Claude draws the Sprites approval card in the thread. A TikTok change arrives with its before and after filled in, editable in place, and applies when you click approve.
What it reads
- Campaigns, ad groups, ads and their status
- Spend, CPA, ROAS, CTR, hold rate and completion
- Creative assets and per-creative performance
- Public competitor creative in the category
What it can change
- Create campaigns, ad groups and ads
- Budgets, schedules, statuses and targeting
- New hooks and scripts, previewed before they ship
When it does not work in Claude
Three things go wrong in this client specifically, and each has a one-line fix.
The connector is added but Claude says it has no tools.
The OAuth handshake completed but the token is not being accepted. Disconnect and reconnect from Settings → Connectors; a stale grant from a previous session is the usual cause.
Claude asks which ad account you mean before it calls anything.
Tell it to just call Sprites. Sprites reads the account itself — it does not need the account named, and answering the question costs you a turn.
On Team or Enterprise the Connectors page has no Add button.
Only an Owner or Primary Owner can add a workspace connector. Ask them to add it once under Organization settings → Connectors; after that every member sees a Connect button.
TikTok Ads and Claude: questions
Which URL do I paste into Claude?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can Claude change my TikTok Ads account without asking?
Claude draws the Sprites approval card in the thread. A TikTok change arrives with its before and after filled in, editable in place, and applies when you click approve.
Do I need a TikTok Ads API key or developer token?
No. TikTok Ads is connected once inside Sprites through TikTok Ads Manager, and the connector acts on that connection. Claude never sees a credential for it.
Why Claude for TikTok Ads specifically?
The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Can it upload video?
It drafts hooks, scripts and concepts and proposes the ad; the video file itself is attached in the approval card before anything publishes.
Does it read Spark ads?
Yes — Spark ads appear alongside in-feed creative with their own performance, so a creator post that works is visible next to the ads it beats.
Keep going
The same Claude connector reaches every other channel — nothing else to add.
TikTok Ads, from Claude
Paste one URL, sign in once, and the next TikTok question you ask Claude gets answered from the live account.