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Add Sprites to Claude
Available on Free (one custom connector), Pro, Max, Team and Enterprise, on claude.ai, Claude Desktop and Claude Code. You need a Sprites account with TikTok Ads already connected — the connector acts on that connection, so Claude never handles a TikTok credential.
Open the connector settings
On a Free, Pro or Max plan, go to Settings, then Customize, then Connectors. On Team and Enterprise an Owner adds the connector once for the whole workspace under Organization settings → Connectors, and everyone else only clicks Connect.
ClaudeSettingsCustomizeConnectorsAdd a custom connector
Click the + button, then Add custom connector. On Team and Enterprise, hover Custom and choose Web. Paste the Sprites endpoint and click Add. Leave Advanced settings alone — Sprites publishes its own OAuth client metadata, so there is no client ID or secret to fill in.
Add custom connectorNameSpritesRemote MCP server URLhttps://mcp.sprites.ai/mcpSign in and approve the scopes
Click Connect. Claude opens the Sprites consent screen in a new tab. Sign in with the account your ad platforms are already connected to, review what Sprites is being allowed to do, and approve. The grant is revocable from Claude settings or from Sprites at any time, and the very next tool call after a revoke fails closed.
Spriteswants access on behalf of Claude- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancelOr add it to Claude Code in one line
The terminal client takes the same endpoint. Run the command, then type /mcp inside Claude Code to finish the browser sign-in.
Terminalclaude mcp add --transport http sprites https://mcp.sprites.ai/mcp
Official TikTok Ads MCP vs Sprites MCP
TikTok runs its own MCP server at business-api.tiktok.com/open_mcp/tt-ads-mcp-layer. Here is what each one covers, so you can pick the one that fits in Claude — or connect both.
TikTok for Business hosts its own MCP server for the Marketing API, with no developer credentials needed. It comes in two shapes: a flat server exposing about 400 tools, and a layered one exposing about 40 core tools and loading the rest as needed. Between them they read and write campaigns, audiences, bidding, creative and catalogs — on TikTok, and only TikTok.
| TikTok officialbusiness-api.tiktok.com/open_mcp/tt-ads-mcp-layer | Sprites MCPapproval-gated | |
|---|---|---|
| Endpoint | business-api.tiktok.com/open_mcp/tt-ads-mcp-layer (or -flat) | mcp.sprites.ai/mcp |
| Tools | About 40 core tools layered, or about 400 flat | Broad doors: analyze, optimize, launch, change |
| Channels | TikTok | TikTok plus Meta, Google Ads, LinkedIn, Reddit, GA4 and SEO |
| Writes | Campaigns, audiences, bidding and creative through the API | Each change an approval card with before and after, applied only on approve |
| New creative | Manages creative you have uploaded | Drafts hooks, scripts and concepts from the ads converting in your account |
| Analysis | Returns data for the model to read | A TikTok specialist compares CPA and CTR across every ad before answering |
If you run TikTok alone and want its data and controls in a chat, TikTok’s own server is the direct route — choose the layered version so 400 tool descriptions do not crowd out your question. Use Sprites when TikTok is one channel of several, when you want the next creative batch drafted, or when every change should wait for an approval your team can see.
Run the first prompt
Ask Claude this. It routes to a Sprites door, which reads your TikTok Ads account and answers — no account to name, no confirmation to give first.
- With Sprites, which TikTok ads have the lowest CPA this month?
- Ask Sprites for 6 new TikTok hooks based on our top performer.
- Use Sprites to find TikTok ad groups spending with no conversions in 7 days.
- Have Sprites launch a TikTok campaign for the summer bundle at $150/day.
- With Sprites, find TikTok hook ideas in what our customers complain about on Reddit.
Type "what can Sprites do?" — Claude lists the doors it can see. If it names analyze, launch and optimize, the connector is live.
What Claude can do with TikTok Ads
The same doors, whichever client you are in. The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Read performance by ad, not just by campaign
Spend, CTR, CPC, conversions and CPA for every ad, so the openings that convert stand apart from the ones that do not.
Keep the batch coming
New hooks and scripts drafted against the ones already earning, in the volume the platform demands.
Rotate before the drop
The day a creative's CPA breaks trend, and what to swap in.
Hooks from real audience language
Pain points and phrasing mined from Reddit threads in your category, turned into openings you can test.
Launch in the right shape
Campaign, ad groups and ads built for TikTok's structure, not a search campaign wearing a costume.
Stop feeding the losers
Ad-group spend moved onto the creatives that convert, with the trade stated in the card.
How approvals work here
Claude draws the Sprites approval card in the thread. A TikTok change arrives with its before and after filled in, editable in place, and applies when you click approve.
What it reads
- Campaigns, ad groups, ads and their status
- Spend, impressions, clicks, CTR, CPC, CPM, conversions and CPA
- Per-ad performance for every creative
- Your uploaded videos, images and music
What it can change
- Create campaigns, ad groups and ads
- Budgets, schedules, statuses and targeting
- New hooks and scripts, previewed before they ship
When it does not work in Claude
Three things go wrong in this client specifically, and each has a one-line fix.
The connector is added but Claude says it has no tools.
The OAuth handshake completed but the token is not being accepted. Disconnect and reconnect from Settings → Connectors; a stale grant from a previous session is the usual cause.
Claude asks which ad account you mean before it calls anything.
Tell it to just call Sprites. Sprites reads the account itself — it does not need the account named, and answering the question costs you a turn.
On Team or Enterprise the Connectors page has no Add button.
Only an Owner or Primary Owner can add a workspace connector. Ask them to add it once under Organization settings → Connectors; after that every member sees a Connect button.
TikTok Ads and Claude: questions
Which URL do I paste into Claude?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can Claude change my TikTok Ads account without asking?
Claude draws the Sprites approval card in the thread. A TikTok change arrives with its before and after filled in, editable in place, and applies when you click approve.
Do I need a TikTok Ads API key or developer token?
No. TikTok Ads is connected once inside Sprites through TikTok Ads Manager, and the connector acts on that connection. Claude never sees a credential for it.
Why Claude for TikTok Ads specifically?
The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Is there an official TikTok Ads MCP server?
Yes. TikTok for Business runs its own hosted MCP server, in two shapes: a flat server with about 400 tools and a layered one with about 40 core tools loaded progressively. It reads and writes TikTok only. Sprites is a separate server that covers TikTok with Meta, Google, LinkedIn and Reddit, drafts new hooks and concepts, and holds every change for approval.
Can it upload video?
It drafts hooks, scripts and concepts and proposes the ad; the video file itself is attached in the approval card before anything publishes.
Keep going
The same Claude connector reaches every other channel — nothing else to add.
TikTok Ads, from Claude
Paste one URL, sign in once, and the next TikTok question you ask Claude gets answered from the live account.