Babylist has 747 ads in the Meta Ad Library, and 741 were running when we read it on September 21, 2026. Below is a page of that creative, the formats it uses, and how long the ads stay up.
The creative read here is 63 percent video, 23 percent carousel, 13 percent single image. The median ad ran 13 days and the longest was still up at 61. 99 percent of everything Babylist has published on Meta is still delivering, which is a brand running breadth rather than retiring losers.
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