Live ad library · updated Sep 17

Meta Ads Library

47,411 Facebook and Instagram ad creatives from 119 advertisers, read straight from the Meta Ad Library and ranked by what is running now.

47,411Meta creatives
119Advertisers
10,021Still running at capture
3Formats
119 advertisers in this library
20 of 47,411

Headlines, CTAs, landing pages and run length for every one

What this Meta ad library is

This is a searchable read of the Meta Ad Library: 47,411 Facebook and Instagram creatives from 119 advertisers, 10,021 of them still delivering at the last read. Each ad carries its hook, offer, call to action, landing path and how many days it has run. Meta publishes the ads; the analysis, the ranking and the run lengths are ours.

Meta’s own Ad Library answers one question well: what is this Page running right now. It is built for a single advertiser at a time, it resets when you search a second brand, and it tells you nothing about which of the ads in front of you is working. This feed is the same corpus read the other way — every advertiser at once, ordered by what is still delivering, what launched recently and what has survived longest.

Run length is the only performance proxy any public library supports, and it is the one this page is sorted by. Advertisers stop creative that loses money, so an ad still live after four months has usually earned its place. It is a proxy and nothing more: Meta publishes no clicks, no conversions and no spend for commercial ads, and no amount of scrolling will produce them. Where an impression band or an EU/UK reach figure exists, it is shown as the platform published it and labelled as such.

What the feed does show is creative structure, which is what a media buyer actually copies. Every card opens on the full creative with the body copy, the headline, the call-to-action button, the display domain, the landing path and the card count for a carousel. That is enough to read an advertiser’s hook style, see which offer they lead with, and count how many destinations sit behind one campaign — the things a screenshot in a swipe file loses.

Format tells its own story. Video dominates most Meta libraries on this index, but the ads that last are not reliably the video ones; portrait stills with a price in the first line survive as often as anything produced. Filtering to a single format and reading down the survivors is a faster way to find your own gap than any list of best practices.

One caution about names. Meta matches Pages by name, so a short brand collides with its namesakes constantly. Every advertiser in this index is checked against the destination its own creative points at before it is published, and the libraries that fail that check are withheld rather than guessed at.

Compared with the Meta Ads Library

Every ad on this page comes from the Meta Ads Library. The difference is what happens after the search.

What the Meta Ads Library gives you, and what this library adds on top of it.
Meta Ads LibrarySprites
ScopeOne advertiser Page at a timeEvery advertiser in the index at once
OrderingNewest first, no rankingStill running, then recent, then longest-lasting
Hooks, offers and CTAsRead each ad yourselfPulled out of every creative
Run lengthA start date on each adDays live, on the card
Ad historyActive ads only, outside the EUCreatives kept after they end
Keyword searchYes, across ad copyNo — advertiser, format and sector
LoginNoneNone to browse; email opens the full feed

Who runs the most Meta ads

Ranked by creatives observed in this library. Open any advertiser for its full history across Facebook, Instagram, Messenger and Threads and the other two platforms.

Meta ad creative benchmarks
1ViktorLongest run 69d1,791adsViktor: Stop paying to be your own assistant
2PerplexityLongest run 173d1,777adsPerplexity: GPT, Claude, Gemini & More
3GranolaLongest run 73d1,657adsGranola: The AI notepad for meetings
4LovableLongest run 153d1,148 video1,653ads
5ElevenLabsLongest run 320d1,099 video1,487ads
6Wispr FlowLongest run 132d994 video1,289ads
7Function HealthLongest run 135d856 video1,259ads
8AnthropicLongest run 98d856 video1,243ads
9SuperpowerLongest run 204d135 video977ads
10RunwayLongest run 96d800 video956ads
11PlaudLongest run 187d503 video775ads
12OpenAILongest run 92d418 video741ads
Advertisers in this library by ads observed. Open one to see its creative.
AdvertiserAds observedAnalyze
Viktor1,791
Perplexity1,777
Granola1,657
Lovable1,653
ElevenLabs1,487
Wispr Flow1,289
Function Health1,259
Anthropic1,243
Superpower977
Runway956
Plaud775
OpenAI741
Decagon732
Suno722
Canva699
Harvey688
Descript684
Base44675
Gamma645
Speak645
Grammarly623
Rippling614
Kalshi606
HeyGen600
Replit595
Bland580
Captions577
Framer576
Windsurf559
Photoroom552
AppLovin494
Cursor487
Otter468
Ro466
Opus Clip443
MedExpress436
Manus429
Motion (usemotion.com)429
Polymarket421
Shopify409
Novig401
GoDaddy396
Whatnot394
Juniper UK393
NordVPN393
WP Engine389
Bolt.new388
Luma378
SiteGround373
Numan369
Superhuman369
Surfshark362
ZAVA357
Kinsta353
Adobe348
Wix346
Squarespace339
Notion336
Adobe Firefly334
Hostinger334

Methodology and data limitations

Every creative here was read from the Meta Ads Library directly. Nothing is supplied by the advertisers, and no number on this page is estimated.

  • Counts cover what the library returned.The 47,411 creatives visible in this feed, de-duplicated by ad id and again by the artwork on the card, so one ad running under several ids takes one slot.
  • No spend, clicks or conversions.No public ad library publishes them. Where an impression band or a reach figure appears it is the platform’s own, shown as published.
  • Run length is a proxy, not a result.Advertisers stop creative that loses money, so an ad that has lasted is likely working. Nothing here confirms it.
  • Dates are measured per advertiser.Each creative measures against the day its own advertiser's libraries were read, not against one index-wide date. The index as a whole was checked on September 17, 2026.

Frequently asked questions

Is this the official Meta Ads Library?

No. The official library is Meta’s own, at facebook.com/ads/library, and it is the source this page reads. The difference is the shape: Meta shows one advertiser at a time with no ranking, and this shows every advertiser in the index at once, ordered by what is still running, with the hook, offer, call to action and run length already pulled out of each creative.

Can I search the Facebook ad library by keyword here?

This feed is organised by advertiser, format and sector rather than by keyword. For a phrase search across every advertiser’s ad copy, use the Meta Ads Library with quoted phrases, or ask the Sprites copilot, which searches Meta ad copy by keyword and pulls any brand’s live ads on request.

Why do some ads have no impression numbers?

Meta publishes impressions and reach only for ads about social issues, elections or politics, and for ads served in the EU and UK under the Digital Services Act. A US-only commercial ad carries no numbers at all. Where a figure exists it is shown exactly as the library published it; where it does not, the card stays silent rather than estimating one.

Does “still running” mean the ad is profitable?

It means it was still delivering when its advertiser’s library was last read. Advertisers usually stop creative that loses money, so survival is suggestive — but no public library publishes the click, conversion or revenue data that would confirm it.

How often does this update?

Weekly, one advertiser at a time. Each creative measures its run length against the day its own advertiser was read, not against a single index-wide date, so an ad that stopped between two reads is not reported as live.

Do I need an account?

No. The first rows are open to anyone. One email address opens the rest of the feed, every advertiser page and the creative histories behind them, and it carries across the whole library on that browser.

Meta ads by industry

Every wall below is a category read from the Meta Ad Library: the brands advertising in it, how many ads each has published, and how long the creative stays up.

Black Friday Meta ads

When brands start their Black Friday ads on Facebook and Instagram, how deep they cut, and which are already running for this year.

Meta ads guides

Best Facebook ad spy toolsFree and paid ways to see competitors’ Facebook and Instagram ads, tested side by side.Facebook Ad Library alternativesTools that add ad history, creative analysis and search to what Meta’s own library shows.What Facebook ads costCPMs, CPCs and the budget an ad set needs to leave learning.

Every other ads library

Google ads librarySearch headlines, Display, YouTube and Shopping, by advertiser.LinkedIn ads libraryB2B creative: single image, video, carousel, document and message ads.Reddit ads libraryPromoted posts as they ran, with the handle, the headline and the CTA.Pinterest ads libraryPromoted Pins at their designed ratio, with the destination each hit.Snapchat ads libraryVertical top-snap creative, playable, plus Snap’s political library.Amazon ads librarySponsored Brands creative captured live from Amazon search results.TikTok ads libraryTop-performing in-feed video, playable, with the objective behind each.Quora ads libraryPromoted Answers, image and text ads from a question-targeted feed.Microsoft ads libraryBing search text ads and Audience Network creative, by advertiser.Apple Search Ads ads libraryApp Store search ads: the icon, the assets and the app they promoted.ChatGPT ads librarySponsored cards documented inside ChatGPT, with the prompt where recorded.AppLovin ads libraryPlayable and mobile-app creative running through the AppLovin network.Perplexity adsWhy you cannot buy a Perplexity ad, and what its sponsored questions looked like.

Run Meta ads like the advertisers above

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