3,518 ads from 12 quit smoking apps in the Meta Ad Library, 776 running now.
12 quit smoking apps have 3,518 ads in the Meta Ad Library between them, and 776 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Quit smoking ads lower the barrier to starting, so they lead with free coaching, free patches or gum, and a promise to quit on the person's own terms, then add the yearly money saved as the practical reason.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| EX Program | 198 | 198 | 6 |
| Kick It California | — | — | 6 |
| Quit Partner | 149 | 149 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 53 percent of the 60 creatives read here, with static at 28 percent and carousel at 18. Learn more carries 51 percent of the calls to action.
The median creative here ran 8 days and the longest was still up at 394. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Get FREE coaching and digital tools to help quit vaping on your terms.Quit Partner · running 394 days
Break Free From Nicotine With LaserInnovative Laser Therapy · running 342 days
Quit Vaping with SupportEX Program · running 204 days
Ready to quit vaping?VapeAway Clinical Trial · running 198 days
Smoking Is Two Habits, Not OneShift Motivational Resources, LLC · running 62 days
Do a vaping status test & brief survey!HABIT Research Group · running 27 days
5 percent of these ads open with a question, 8 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,506 more quit smoking ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median quit smoking ad here stayed up 8 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 60 creatives. Meta lists 3,518 for these advertisers, and 776 are running right now. Sprites' proprietary marketing agent reads every quit smoking ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.