6,166 ads from 9 sports game studios in the Meta Ad Library, 1,962 running now.
9 sports game studios have 6,166 ads in the Meta Ad Library between them, and 1,962 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Sports game ads ride team licenses and emotional fan moments, so they put a named franchise or a heartwarming game-day clip first, then a try-it-now button, because fans choose by loyalty before gameplay.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Kalshi - Trade the Headlines | 2,915 | 1,313 | 6 |
| Sport Games | 121 | 26 | 6 |
| Soccer Super Star | 2,536 | 277 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 56 percent of the 50 creatives read here, with static at 24 percent and carousel at 20. Install now carries 33 percent of the calls to action.
The median creative here ran 26 days and the longest was still up at 258. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Draft, Scout, and Score Big!Super Tiny Football · running 258 days
Challenging Sports Games for Sports Fans!Sport Games · running 230 days
LEVEL UP WITH SMART TRAINING!!QuickPlay Soccer · running 217 days
Keeps the ankle stableHiwello Performance · running 109 days
Watch this touching moment when an interpreter helps a blind man watch his son's soccer game.Foundation for A Better Life · running 106 days
Try It NowSoccer Super Star · running 66 days
0 percent of these ads open with a question, 0 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+6,154 more sports game ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Install now" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median sports game ad here stayed up 26 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 50 creatives. Meta lists 6,166 for these advertisers, and 1,962 are running right now. Sprites' proprietary marketing agent reads every sports game ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.