16,778 ads from 12 word game studios in the Meta Ad Library, 1,172 running now.
12 word game studios have 16,778 ads in the Meta Ad Library between them, and 1,172 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Word game ads win on a quick brain-health pitch and a sense of challenge, so the ones that spread show a puzzle grid mid-solve, add a testimonial about sharper thinking, and dare the player to prove they are good.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Flower Forest - Word Puzzle | 1,110 | 34 | 6 |
| Crostic Word Puzzle Game | 7,159 | 512 | 6 |
| Word Connect Community | 844 | 99 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 76 percent of the 67 creatives read here, with static at 13 percent and carousel at 10. Play game carries 51 percent of the calls to action.
The median creative here ran 71 days and the longest was still up at 486. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Bible Verse StudyBible Word Puzzle · running 486 days
"Playing this game only an hour day really improved my spelling." - LauraWord Search · running 415 days
"I do this for 1-2 hours a day, and it makes my brain sharper." - LeslieWord Search - Fun Word Puzzle · running 377 days
Connect letters, find matchesWord Connect Community · running 213 days
Tap to start Crostic СrosswordCrostic Word Puzzle Game · running 160 days
Only 1% can solve itFlower Forest - Word Puzzle · running 154 days
4 percent of these ads open with a question, 26 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+16,766 more word game ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Play game" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median word game ad here stayed up 71 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 67 creatives. Meta lists 16,778 for these advertisers, and 1,172 are running right now. Sprites' proprietary marketing agent reads every word game ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.