67,993 ads from 60 home service companies in the Meta Ad Library, 30,646 running now.
Advertisers
60
Ads listed by Meta
67,993
Running now
30,646
Creatives read
464
60 home service companies have 67,993 ads in the Meta Ad Library between them, and 30,646 of those were running when we read it on November 15, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Home service ads sell the call, not the trade, so the ones that book jobs show a truck, a face and a price or a free estimate, and put the phone number where a thumb can reach it.
Which home service companies run the most ads?
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Meta Ad Library, read November 15, 2026. Library and active counts are Meta’s own. 59 of these home service companies have enough creative on file for a page of their own.
What formats do home services ads use?
video leads at 48 percent of the 464 creatives read here, with static at 31 percent and carousel at 22. Learn more carries 38 percent of the calls to action.
The median creative here ran 17 days and the longest was still up at 257. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Find Affordable CateringBark.com · running 257 days
Concrete Contractors Near MeHomeGuide · running 203 days
EV Charging Station Installation Costs 101Angi · running 170 days
Cupón: AILISNEI6 coment “link” si la quieres 🔽✨Tineco · running 160 days
Electric Water HeatersLowe's · running 152 days
Transparent upfront pricing, no hidden moving fees.Piece of Cake Moving & Storage · running 126 days
The offers home service companies lead with
A discount: 8 percent of ads · Long Home: “🇺🇸 MASSACHUSETTS: Get 50% OFF Tub or Shower Installations!”
A price in the ad: 7 percent of ads · Thumbtack: “Commercial Cleaning projects cost $370 on average.”
Something free to start: 7 percent of ads · Bark.com: “Get up to 4 free quotes”
A deadline: 4 percent of ads · Renewal by Andersen: “Limited Time Offer”
5 percent of these ads open with a question, 19 percent put a number in the first line, and 3 percent lead with an emoji.
Home services ad examples
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Ran 4 days
Ran under a day
Ran 5 days
Ran 3 days
Ran 7 days
Ran 3 days
Ran 3 days
+67,981 more home services ads
Hooks, landing pages and run length for each
Ran 3 days
Ran 1 day
Ran 3 days
Ran under a day
Every creative, with its copy, format and run length
Home services offer ads
Discounts, bundles and free shipping, where the offer is the creative.
Ran 3 days
Ran 2 days
Ran 7 days
Ran 2 days
Ran 13 days
Ran 2 days
Ran under a day
Ran 1 day
Every creative, with its copy, format and run length
Home services ugc and testimonial ads
Customer voice, creator posts and reviews used as the hook.
Ran 6 days
Ran 12 days
Ran 15 days
Ran 7 days
Ran 4 days
Ran 87 days
Ran under a day
Ran 30 days
Every creative, with its copy, format and run length
Home services educational ads
The ad teaches something before it asks for anything.
Ran under a day
Ran under a day
Ran 3 days
Ran under a day
Ran 1 day
Ran 14 days
Ran 13 days
Ran 14 days
Every creative, with its copy, format and run length
Home services launch and new product ads
Announcements, drops and restocks.
Ran 4 days
Ran 3 days
Ran 5 days
Ran 3 days
Ran 7 days
Ran 3 days
Ran 31 days
Ran 4 days
Every creative, with its copy, format and run length
How to run home services ads on Facebook and Instagram
1
Sell one job with one clear offer
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 8 percent of the home services ads here lead with a discount.
2
Show the finished work in the first second
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category video ads lead.
3
Target the area you actually serve
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
4
Make booking one tap
"Learn more" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
5
Keep the winners running and replace the rest
The median home services ad here stayed up 17 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
What do home services ads on Facebook and Instagram look like?
We read 464 home services ads from 60 home service companies in the Meta Ad Library on November 15, 2026. Video ads lead at 48 percent. The most common button is "Learn more".
Which home service companies run the most Facebook ads?
Of the advertisers on this page, Lowe's (3,401 running), The Home Depot (3,189 running), Angi (2,240 running) had the most ads live when we read the library.
What offers do home services ads use?
A discount appears in 8 percent, a price in the ad appears in 7 percent, something free to start appears in 7 percent of the ads we read. For example, Long Home: "🇺🇸 MASSACHUSETTS: Get 50% OFF Tub or Shower Installations!"
How long do home services ads run?
The median ad we read had run 17 days, and the longest 257 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.
How do I make home services ads for my business?
Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the home services ads running now, writes ads in the styles that work, and launches them once you approve.
Get home services ads that book jobs
This page shows 464 creatives. Meta lists 67,993 for these advertisers, and 30,646 are running right now. Sprites' proprietary marketing agent reads every home services ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.