7,522 ads from 12 affirmation apps in the Meta Ad Library, 2,397 running now.
12 affirmation apps have 7,522 ads in the Meta Ad Library between them, and 2,397 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Affirmation apps sell a gentle daily ritual, so the ads show a phone lock screen turned into a kind reminder, speak in the second person about the life you want, and keep the price at free.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Aura Alarm, Daily Affirmations | 91 | 69 | 6 |
| Feelset | 134 | 90 | 6 |
| Friendever | 5 | 5 | 5 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 74 percent of the 70 creatives read here, with static at 21 percent and carousel at 4. Install now carries 42 percent of the calls to action.
The median creative here ran 37 days and the longest was still up at 453. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Your Love ConfidantFeelset · running 453 days
The Science of the "Auditory Feedback LoopSelfSpeak Voice Affirmations · running 239 days
Boost Your Child's Day with Positive Affirmations! 🌟🦋Alma Gems Store · running 231 days
Your dream-life toolkitManifest: 24/7 Therapy · running 218 days
How much longer will you wait?Mat Boggs - Choose Love · running 146 days
The missing piece to abundanceBrave Thinking Institute · running 145 days
2 percent of these ads open with a question, 14 percent put a number in the first line, and 5 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+7,510 more affirmation app ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Install now" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median affirmation app ad here stayed up 37 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 70 creatives. Meta lists 7,522 for these advertisers, and 2,397 are running right now. Sprites' proprietary marketing agent reads every affirmation app ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.