60,693 ads from 75 kitchenware brands in the Meta Ad Library, 19,108 running now.
75 kitchenware brands have 60,693 ads in the Meta Ad Library between them, and 19,108 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Kitchenware is demonstration-led in a way few categories are: the ad shows the thing working, and the ones that cut away before the result is visible are the ones that get retired first.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Ninja Kitchen | 368 | 363 | 48 |
| HexClad | 5,486 | 1,257 | 47 |
| Nespresso | 1,070 | 0 | 29 |
Brand pages: Ninja Kitchen · HexClad · Nespresso · Our Place · Caraway · KitchenAid · Keurig · Breville · Cuisinart · GreenPan · Ooni · Instant Pot · Vitamix · COSORI · Le Creuset · Gozney · All-Clad Metalcrafters · nutribullet · OXO · Fellow · Lodge Cast Iron · Hamilton Beach · Dalstrong · MEATER · Misen · ThermoWorks · WÜSTHOF · Circulon · Made In · De'Longhi North America · De'Longhi · Pampered Chef · BlendJet · Chefman · Tovala · Solo Stove · ZWILLING USA · Great Jones · Beast Health · Nama · Staub USA · Bartesian · Hydro Flask · Simple Modern · Owala · Yeti · Ember · Stanley · Williams Sonoma · Tramontina · All-Clad · Lodge · Smithey Ironware · Dash · Rubbermaid · Ninja · Joseph Joseph · Brabantia · Smithey · Finex · Demeyere · de Buyer · Mauviel · Wusthof · Emile Henry · HydroJug · Thermos · Takeya · Brumate · Made In Cookware · Plateful Kitchen · Coolina · Gourmetific · Mason Genie · Senken
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 75 of these kitchenware brands have enough creative on file for a page of their own.
video leads at 48 percent of the 2,620 creatives read here, with carousel at 33 percent and static at 19. Shop now carries 79 percent of the calls to action.
The median creative here ran 33 days and the longest was still up at 798. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Kitchenware video ads · Kitchenware static ads · Kitchenware carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
#1 Mason Jar Hack 😮👉Mason Genie · running 798 days
Imperial 8-Piece Knife CollectionSenken · running 716 days
⭐️⭐️⭐️⭐️⭐️ - (Rated 4.9/5)Gourmetific · running 665 days
Vegetable Knife 7" | Nakiri | Quantum 1 Series | Dalstrong ©Dalstrong · running 632 days
🇫🇷 Depuis 174 ans, le savoir-faire artisanal se transmet de générations en générations chez Emile Henry.Emile Henry · ran 586 days
Pourquoi choisir GreenPan ?GreenPan · ran 550 days
2 percent of these ads open with a question, 20 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+60,681 more kitchenware ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 6 percent of the kitchenware ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median kitchenware ad here stayed up 33 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When kitchenware brands start their Black Friday ads, how deep they cut, and which are already live for this year: Kitchenware Black Friday ad examples.
This page shows 2,620 creatives. Meta lists 60,693 for these advertisers, and 19,108 are running right now. Sprites' proprietary marketing agent reads every kitchenware ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.