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  1. Home/
  2. Ad libraries/
  3. Baby and parenting ads

Baby and parenting ads

43 baby brands have 25,246 ads in the Meta Ad Library between them, and 7,998 of those were running when we read it on September 21, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

The buyer here is frightened and short of sleep, which is why safety language outperforms savings language and why almost every winning ad answers a question the parent was already searching at 3am.

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Advertisers
43
Ads listed by Meta
25,246
Running now
7,998
Shown on this page
1,261

Which baby brands run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

BrandAds in libraryRunning nowShown here
Pampers2,33627729
Huggies11610230
Lovevery32932430
The Honest Company947330
Babylist74774130
Coterie131313
Little Sleepies59559530
Momcozy2,53465930
Hello Bello1,09211630
Bobbie30629130
Gerber17317330
Graco865230
Nanit17412430
Little Spoon29326630
Owlet15013630
UPPAbaby626230
Kyte Baby21915230
Once Upon a Farm16116130
Mockingbird44344330
Baby Brezza656530
Ergobaby54523029
Munchkin47625630
Elvie5894530
DYPER2638030
Stokke3,34725028
Lansinoh USA848230
Philips Avent1,05910730
Frida Baby13113130
Carter's27827822
KiwiCo30219130
Nuna3,4057430
Happiest Baby434330
Kendamil USA938230
Kendamil7059330
Hatch12812730
Dreamland Baby14514430
Tubby Todd Bath Co.10110130
Hanna Andersson34634530
Evenflo515130
Fisher-Price1,43120830
Chicco1,55015530
Doona86030
Doona USA10010030

Meta Ad Library, read September 21, 2026. Library and active counts are Meta’s own. 43 of these baby brands have enough creative on file for a page of their own.

What formats do baby and parenting ads use?

video leads at 42 percent of the 1,261 creatives read here, with carousel at 38 percent and static at 20. Shop now carries 61 percent of the calls to action.

The median creative here ran 37 days and the longest was still up at 691. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.

Baby and parenting ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

  • Chicco ad creative
    Chicco
    Ran 691 days

    10€ offerts à l'inscription !

  • Chicco ad creative
    Chicco
    Ran 691 days

    10€ offerts à l'inscription !

  • Owlet ad creativeVideo
    Owlet
    Ran 662 days

    Shop Owlet at Walmart

  • Dreamland Baby ad creativeLive
    Dreamland Baby
    Ran 655 days

    As Seen On Shark Tank

  • Dreamland Baby ad creativeVideoLive
    Dreamland Baby
    Ran 655 days

    As Seen on Shark Tank

  • Owlet ad creativeVideo
    Owlet
    Ran 608 days

    FDA-Cleared BabySat Monitoring System

  • Owlet ad creativeVideo
    Owlet
    Ran 601 days

    Handla vår medicinskt certifierade Dream Sock

  • Dreamland Baby ad creativeVideoLive
    Dreamland Baby
    Ran 542 days

    Sleep Sack BUNDLE!

  • Dreamland Baby ad creativeVideoLive
    Dreamland Baby
    Ran 542 days

    Sleep Sack BUNDLE!

  • Dreamland Baby ad creativeLive
    Dreamland Baby
    Ran 542 days

    Sleep Sack BUNDLE!

  • Dreamland Baby ad creativeLive
    Dreamland Baby
    Ran 541 days

    Sleep Sack BUNDLE!

  • Nanit ad creativeLive
    Nanit
    Ran 508 days

    Chat With Us

  • Owlet ad creativeVideo
    Owlet
    Ran 504 days

    Shop our Medically-Certified Dream Sock

  • Owlet ad creativeVideo
    Owlet
    Ran 504 days

    Shop our Medically-Certified Dream Sock

  • Owlet ad creativeVideo
    Owlet
    Ran 498 days

    Shop our Medically-Certified Dream Sock

  • Owlet ad creativeVideo
    Owlet
    Ran 498 days

    Koop nu onze medisch gecertificeerde Dream Sock

  • Owlet ad creativeLive
    Owlet
    Ran 459 days

    Join the List

  • Momcozy ad creative
    Momcozy
    Ran 437 days

    Buy 3 Get 30% OFF

  • Dreamland Baby ad creativeLive
    Dreamland Baby
    Ran 432 days

    As Seen On Shark Tank

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 416 days
  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 402 days

    Start KiwiCo with this Halloween crate! 🎃🕷

  • Momcozy ad creative
    Momcozy
    Ran 391 days

    Portable warmer❤️Fit All of the Major Bottle Brands

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 389 days
  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 369 days

Baby and parenting offer ads

Discounts, bundles and free shipping, where the offer is the creative.

  • Dreamland Baby ad creativeVideoLive
    Dreamland Baby
    Ran 542 days

    Sleep Sack BUNDLE!

  • Dreamland Baby ad creativeVideoLive
    Dreamland Baby
    Ran 542 days

    Sleep Sack BUNDLE!

  • Dreamland Baby ad creativeLive
    Dreamland Baby
    Ran 542 days

    Sleep Sack BUNDLE!

  • Dreamland Baby ad creativeLive
    Dreamland Baby
    Ran 541 days

    Sleep Sack BUNDLE!

  • Momcozy ad creative
    Momcozy
    Ran 437 days

    Buy 3 Get 30% OFF

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 389 days
  • Munchkin ad creativeVideoLive
    Munchkin
    Ran 359 days

    Weaning made simple 💛

  • Momcozy ad creative
    Momcozy
    Ran 347 days

    20% OFF For Breast Pumps🌸Code:CSC20

Baby and parenting ugc and testimonial ads

Customer voice, creator posts and reviews used as the hook.

  • Lovevery ad creativeVideoLive
    Lovevery
    Ran 121 days

    The Looker Kit by Lovevery

  • DYPER ad creative
    DYPER
    Ran 84 days

    50% Off

  • DYPER ad creative
    DYPER
    Ran 84 days

    50% Off

  • DYPER ad creative
    DYPER
    Ran 54 days

    Get Half Off

  • Baby Brezza ad creativeVideoLive
    Baby Brezza
    Ran 28 days
  • The Honest Company ad creativeVideoLive
    The Honest Company
    Ran 25 days

    Honest Flushable Wipes

  • The Honest Company ad creativeVideoLive
    The Honest Company
    Ran 6 days

Baby and parenting educational ads

The ad teaches something before it asks for anything.

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 416 days
  • Kendamil USA ad creativeLive
    Kendamil USA
    Ran 312 days

    Try our award-winning Kendamil Classic infant formula

  • Kendamil USA ad creativeLive
    Kendamil USA
    Ran 312 days

    Try our award-winning Kendamil Classic infant formula

  • Kendamil USA ad creativeLive
    Kendamil USA
    Ran 312 days

    Try our award-winning Kendamil Classic infant formula

  • Kendamil ad creativeVideo
    Kendamil
    Ran 286 days

    Award Winning Goat Formula

  • Kendamil USA ad creativeLive
    Kendamil USA
    Ran 215 days

    5 stars for whole milk goodness.

  • Kendamil ad creative
    Kendamil
    Ran 188 days

    Award Winning Formula

  • Kendamil ad creative
    Kendamil
    Ran 153 days

    Award Winning Goat Formula

Baby and parenting launch and new product ads

Announcements, drops and restocks.

  • Dreamland Baby ad creativeLive
    Dreamland Baby
    Ran 432 days

    As Seen On Shark Tank

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 389 days
  • Momcozy ad creative
    Momcozy
    Ran 351 days

    All-in-one M5 Wearable Breast Pump - Painlessly Pump

  • Dreamland Baby ad creativeLive
    Dreamland Baby
    Ran 311 days

    It's Time to SIZE UP! ⏰

  • Dreamland Baby ad creativeLive
    Dreamland Baby
    Ran 285 days

    The Sleep Sack Collection ☁️

  • Momcozy ad creativeLive
    Momcozy
    Ran 270 days

    💛𝟑𝟎% 𝐎𝐅𝐅🎁 Use 𝐂𝐨𝐝𝐞:𝐁𝐫𝐚𝟑𝟎 at checkout

  • Momcozy ad creative
    Momcozy
    Ran 248 days

    Quietly Pump Anywhere

  • Owlet ad creativeLive
    Owlet
    Ran 223 days

    Dream Duo™

See the other 23,985 ads

This page shows 1,261 creatives. Meta lists 25,246 for these advertisers, and 7,998 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.

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