1,021 carousel ads from 87 baby brands in the Meta Ad Library, 836 running now.
These are the carousel ads baby brands bought through Meta, the ads people see on Facebook and Instagram: 1,021 creatives from 87 advertisers, read from the Meta Ad Library on October 5, 2026, 836 of them still running. The median one ran 45 days and the longest 1077.
The buyer here is frightened and short of sleep, which is why safety language outperforms savings language and why almost every winning ad answers a question the parent was already searching at 3am.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+1,009 more baby and parenting carousel ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
#1 Choice for a better night's sleep 😴😴Woolino · running 1,077 days
Track Your Baby's Growth With Disney Baby ✨What to Expect · running 942 days
10€ offerts à l'inscription !Chicco · ran 691 days
Join the ListOwlet · running 473 days
Embrace Better SleepLove to Dream · running 458 days
Designed to Grow with Your Child!Delta Children · running 455 days
Shop now is the button on 77 percent of them, Learn more on 12, See details on 3.
3 percent open with a question, 24 percent put a number in the first line, and 1 percent lead with an emoji.