908 video ads from 89 baby brands in the Meta Ad Library, 772 running now.
These are the video ads baby brands bought through Meta, the ads people see on Facebook and Instagram: 908 creatives from 89 advertisers, read from the Meta Ad Library on October 5, 2026, 772 of them still running. The median one ran 33 days and the longest 942.
The buyer here is frightened and short of sleep, which is why safety language outperforms savings language and why almost every winning ad answers a question the parent was already searching at 3am.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+896 more baby and parenting video ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Track Your Baby's Growth With Disney Baby ✨What to Expect · running 942 days
As Seen on Shark TankDreamland Baby · running 669 days
Shop Owlet at WalmartOwlet · ran 662 days
Customize your bottle, today.Emulait · running 573 days
BabyCenter Gender PredictorBabyCenter · running 550 days
The Lark is different on purpose!hope&plum · running 475 days
Shop now is the button on 60 percent of them, Learn more on 25, Install now on 4.
4 percent open with a question, 17 percent put a number in the first line, and 3 percent lead with an emoji.