25 hair care brands have 16,077 ads in the Meta Ad Library between them, and 6,957 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Hair care sells a result the viewer can see in the mirror tomorrow, so the creative lives on the before-and-after swish and the ingredient story, and the brands that win name one hair problem instead of promising everything.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Herbal Essences | 136 | 134 | 26 |
| Pantene | 280 | 244 | 24 |
| Olaplex | 1,786 | 231 | 30 |
Brand pages: Herbal Essences · Pantene · Olaplex · Garnier · OGX · Function of Beauty · Kitsch · K18 Hair · OUAI · Mielle Organics · Redken · Amika · Living Proof · TRESemme · Vegamour · SheaMoisture · Bread Beauty Supply · Kerastase · Viviscal · eSalon · oVertone · Crown Affair · Good Dye Young · Virtue Labs · Sienna Naturals
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 25 of these hair care brands have enough creative on file for a page of their own.
video leads at 63 percent of the 630 creatives read here, with carousel at 30 percent and static at 7. Shop now carries 81 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 406. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length