11 pool brands have 2,559 ads in the Meta Ad Library between them, and 629 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Pool ads run when the weather turns and stop when it does, and the creative is either chemicals for a pool you own or a payment for a pool you do not.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Leslie's | 142 | 45 | 46 |
| Pinch A Penny | 69 | 69 | 30 |
| Pentair | 187 | 35 | 30 |
Brand pages: Leslie's · Pinch A Penny · Pentair · Intex · BioGuard · Anthony & Sylvan · Heritage Pool Supply · Bestway · Swim University · Maytronics · Dolphin
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these pool brands have enough creative on file for a page of their own.
video leads at 44 percent of the 245 creatives read here, with carousel at 30 percent and static at 26. Learn more carries 30 percent of the calls to action.
The median creative here ran 27 days and the longest was still up at 182. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length