Mobile app ads

159 app publishers have 511,186 ads in the Meta Ad Library between them, and 154,861 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

App install advertising is bought on a cost per install that says nothing about whether the app is opened twice, and the creative reflects exactly that incentive.

Advertisers
159
Ads listed by Meta
511,186
Running now
154,861
Creatives read
4,941

Which app publishers run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

BrandAds in libraryRunning nowRead here
Temu50,001+48,24045
SHEIN50,001+4,37230
MONOPOLY GO!6,4812,23429

Brand pages: Temu · SHEIN · MONOPOLY GO! · TikTok · Royal Match · Whiteout Survival · Coin Master · Gardenscapes · Bingo Blitz · Fishdom · Match Masters · Merge Mansion · Dice Dreams · Cash App · DoorDash · Uber Eats · Solitaire Grand Harvest · Chime · Instacart · Duolingo · Rocket Money · Upside · Tinder · Bumble · Hinge · BetterHelp · Babbel · Noom · Last War:Survival Game · Royal Kingdom · Candy Crush Saga · Amazon.com · Homescapes · AliExpress · Gossip Harbor · DraftKings · FanDuel · Evony - The King's Return · Hero Wars · Robinhood · June's Journey · Family Island · Jackpot World · Fetch · Whatnot · Ibotta · Kalshi · Coinbase · Depop · MyFitnessPal · Peloton · Poshmark · SoundCloud · Blinkist · Turo · Audible · Vrbo · Mistplay · Strava · Polymarket · Gopuff · ClassPass · Wattpad · VSCO · Coursera · GoodRx · Quizlet · Chegg · Gemini · Netflix · Claude · ChatGPT · CapCut · Spotify · Max · Hulu · YouTube · Peacock · WhatsApp · Instagram · Snapchat · Telegram · Facebook · Pinterest · Signal · Reddit · Grubhub · Angi · Uber · Life360 · Lyft · Ring · Gametime · Fanatics · Udemy · MasterClass · Care.com · Ticketmaster · Figma · Vinted · Skyscanner · OpenTable · Waymo · OfferUp · SeatGeek · StockX · Hotels.com · Mercari · Lime · StubHub · Adidas Running · ThredUp · Picsart · GOAT · Wish · Dreame · Khan Academy · Adobe Express · Linktree · RetailMeNot · FaceApp · Brainly · italki · AllTrails · Sittercity · Cambly · Splice · Zwift · PolyBuzz · Grindr · Goodreads · NordVPN · Speechify · Tile · Badoo · ElevenLabs · Midjourney · ExpressVPN · Runway · HeyGen · Rappi · PedidosYa · Mercado Libre · Tubi · Hily · Waze · Yubo · Bluesky · Letterboxd · Fubo · Tidal · Meetup · Patreon · Mastodon · WEBTOON · iFunny · Quora · BookBub · Eventbrite

Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 159 of these app publishers have enough creative on file for a page of their own.

What formats do mobile app ads use?

video leads at 46 percent of the 4,941 creatives read here, with carousel at 39 percent and static at 15. Install now carries 22 percent of the calls to action.

The median creative here ran 39 days and the longest was still up at 939. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.

Mobile app ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

Every creative, with its copy, format and run length

Mobile app offer ads

Discounts, bundles and free shipping, where the offer is the creative.

Every creative, with its copy, format and run length

Mobile app ugc and testimonial ads

Customer voice, creator posts and reviews used as the hook.

Every creative, with its copy, format and run length

Mobile app educational ads

The ad teaches something before it asks for anything.

Every creative, with its copy, format and run length

Mobile app launch and new product ads

Announcements, drops and restocks.

Every creative, with its copy, format and run length

More software ads

The rest of the category, from SaaS and apps to the tools built for one job.

See the other 506,245 ads

This page shows 4,941 creatives. Meta lists 511,186 for these advertisers, and 154,861 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.