740,034 ads from 252 app publishers in the Meta Ad Library, 194,482 running now.
252 app publishers have 740,034 ads in the Meta Ad Library between them, and 194,482 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
App install advertising is bought on a cost per install that says nothing about whether the app is opened twice, and the creative reflects exactly that incentive.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the accountโs posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Temu | 50,001+ | 48,240 | 45 |
| SHEIN | 50,001+ | 4,372 | 30 |
| MONOPOLY GO! | 6,481 | 2,234 | 29 |
Brand pages: Temu ยท SHEIN ยท MONOPOLY GO! ยท TikTok ยท Royal Match ยท Whiteout Survival ยท Coin Master ยท Gardenscapes ยท Bingo Blitz ยท Fishdom ยท Match Masters ยท Merge Mansion ยท Dice Dreams ยท Cash App ยท DoorDash ยท Uber Eats ยท Solitaire Grand Harvest ยท Chime ยท Instacart ยท Duolingo ยท Rocket Money ยท Upside ยท Tinder ยท Bumble ยท Hinge ยท BetterHelp ยท Babbel ยท Noom ยท Last War:Survival Game ยท Royal Kingdom ยท Candy Crush Saga ยท Amazon.com ยท Homescapes ยท AliExpress ยท Gossip Harbor ยท DraftKings ยท FanDuel ยท Evony - The King's Return ยท Hero Wars ยท Robinhood ยท June's Journey ยท Family Island ยท Jackpot World ยท Fetch ยท Whatnot ยท Ibotta ยท Kalshi ยท Coinbase ยท Depop ยท MyFitnessPal ยท Peloton ยท Poshmark ยท SoundCloud ยท Blinkist ยท Turo ยท Audible ยท Vrbo ยท Mistplay ยท Strava ยท Polymarket ยท Gopuff ยท ClassPass ยท Wattpad ยท VSCO ยท Coursera ยท GoodRx ยท Quizlet ยท Chegg ยท Gemini ยท Netflix ยท Claude ยท ChatGPT ยท CapCut ยท Spotify ยท Max ยท Hulu ยท YouTube ยท Peacock ยท WhatsApp ยท Instagram ยท Snapchat ยท Telegram ยท Facebook ยท Pinterest ยท Signal ยท Reddit ยท Grubhub ยท Angi ยท Uber ยท Life360 ยท Lyft ยท Ring ยท Gametime ยท Fanatics ยท Udemy ยท MasterClass ยท Care.com ยท Ticketmaster ยท Figma ยท Vinted ยท Skyscanner ยท OpenTable ยท Waymo ยท OfferUp ยท SeatGeek ยท StockX ยท Hotels.com ยท Mercari ยท Lime ยท StubHub ยท Adidas Running ยท ThredUp ยท Picsart ยท GOAT ยท Wish ยท Dreame ยท Khan Academy ยท Adobe Express ยท Linktree ยท RetailMeNot ยท FaceApp ยท Brainly ยท italki ยท AllTrails ยท Sittercity ยท Cambly ยท Splice ยท Zwift ยท PolyBuzz ยท Grindr ยท Goodreads ยท NordVPN ยท Speechify ยท Tile ยท Badoo ยท ElevenLabs ยท Midjourney ยท ExpressVPN ยท Runway ยท HeyGen ยท Rappi ยท PedidosYa ยท Mercado Libre ยท Tubi ยท Hily ยท Waze ยท Yubo ยท Bluesky ยท Letterboxd ยท Fubo ยท Tidal ยท Meetup ยท Patreon ยท Mastodon ยท WEBTOON ยท iFunny ยท Quora ยท BookBub ยท Eventbrite ยท Rosetta Stone ยท Simply Piano ยท Codecademy ยท Brilliant.org ยท ELSA Speak ยท Impulse - Brain Training ยท Promova ยท Remini ยท Truecaller ยท Trainline ยท TextNow ยท Rakuten ยท AirBrush ยท Lumosity ยท Yousician ยท Mindvalley ยท Taimi ยท Hallow ยท Muzz ยท Muslim Pro ยท Azar ยท BIGO LIVE ยท Agoda ยท Klook ยท Rapido ยท Bolt ยท Grab ยท MakeMyTrip ยท Ixigo ยท OYO ยท inDrive ยท Careem ยท Dil Mil ยท Blinkit ยท Swiggy ยท Getir ยท Zomato ยท Wolt ยท Zepto ยท Talabat ยท Deliveroo ยท foodpanda ยท Glovo ยท Dunzo ยท BigBasket ยท LINE MAN ยท Astro ยท Picnic ยท Angkas ยท Speak ยท Praktika.ai ยท Reading.com ยท Study.com ยท Loora AI ยท Jumpspeak ยท Lingopie ยท Simply Guitar ยท Elevate ยท Mimo ยท Sololearn ยท Falou ยท BoldVoice ยท Beelinguapp ยท Tapas ยท Joyread ยท Vivid Seats ยท Moonly ยท Kasamba ยท California Psychics ยท Purple Garden ยท Mysticsense ยท Psychic Source ยท Opal ยท Freedom App ยท MMGuardian ยท Xplora ยท TickPick ยท AXS ยท TodayTix ยท Bandsintown ยท BookMyShow ยท Ticketek ยท Journi ยท InstaAstro ยท Nakshai ยท Visionary AI ยท Flipp ยท Airtasker ยท Hipages ยท Just Eat ยท PharmEasy ยท Unacademy ยท BYJU'S
Meta Ad Library, read October 5, 2026. Library and active counts are Metaโs own. 252 of these app publishers have enough creative on file for a page of their own.
video leads at 49 percent of the 7,541 creatives read here, with carousel at 34 percent and static at 17. Install now carries 24 percent of the calls to action.
The median creative here ran 38 days and the longest was still up at 1442. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Mobile app video ads ยท Mobile app static ads ยท Mobile app carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
เคชเคนเคฒเคพ เคธเคฒเคพเคน เคฒเฅ เคเฅเคตเคฒ 1 เคฐเฅเคชเคฏ เคฎเฅเคInstaAstro ยท running 1,442 days
Wish - Shopping Made FunWish ยท ran 939 days
ืืืจืฃ ืืจืืคื ืงืืจืืจืื ืืืืฆื ืืืจืื ืื ืืืคื ื ืจืืจื ืืืฆืง ืฆืืข ืืืืื ืืืชื ื ืืืืฆื ืืืจืื ืจืืคืฃ ืืจืื ืฉืจืืืืืAliExpress ยท running 902 days
The Complete 2023 Web Development BootcampUdemy ยท ran 862 days
Cuentos en 23 idiomas para ti!Beelinguapp ยท running 756 days
Classic merge puzzle gameGossip Harbor ยท running 748 days
5 percent of these ads open with a question, 17 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+740,022 more mobile app ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Install now" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median mobile app ad here stayed up 38 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
The rest of the category, from SaaS and apps to the tools built for one job.
This page shows 7,541 creatives. Meta lists 740,034 for these advertisers, and 194,482 are running right now. Sprites' proprietary marketing agent reads every mobile app ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.