22 fitness apps have 36,992 ads in the Meta Ad Library between them, and 5,878 of those were running when we read it on October 6, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Fitness apps are installed in January and forgotten in February, so the ads that keep spending show a plan for a specific week rather than a body the viewer does not have.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Ladder · Centr · BODi · Les Mills · Pvolve · NordicTrack · Echelon · MacroFactor · Hevy · Fitbod · Asana Rebel · Melissa Wood Health · The Sculpt Society · TrainingPeaks · Rouvy · Sleep Cycle · Insight Timer · Cronometer · Caliber · Ergatta · Polar · COROS
Meta Ad Library, read October 6, 2026. Library and active counts are Meta’s own. 22 of these fitness apps have enough creative on file for a page of their own.
video leads at 53 percent of the 638 creatives read here, with carousel at 30 percent and static at 18. Shop now carries 33 percent of the calls to action.
The median creative here ran 27 days and the longest was still up at 705. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The rest of the category, from SaaS and apps to the tools built for one job.