196,383 ads from 114 SaaS companies in the Meta Ad Library, 40,081 running now.
114 SaaS companies have 196,383 ads in the Meta Ad Library between them, and 40,081 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
B2B SaaS on Meta is buying an audience that is not at work, which is why the ads that function here look like consumer ads and the ones that look like LinkedIn ads do not.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Shopify | 20,359 | 5,107 | 47 |
| monday.com | 3,208 | 931 | 49 |
| Wix | 6,250 | 1,621 | 45 |
Brand pages: Shopify · monday.com · Wix · Canva · Adobe · HubSpot · Squarespace · Salesforce · Google Workspace · Grammarly · ClickUp · Zoom · Semrush · Constant Contact · Docusign · Dropbox · Slack · Asana · Klaviyo · Notion · Gusto · Deel · Rippling · ActiveCampaign · Toast · Zendesk · Square · Atlassian · Webflow · Hootsuite · Sprout Social · Zoho · Miro · Airtable · SurveyMonkey · Typeform · Brevo · PandaDoc · GoDaddy · BambooHR · FreshBooks · RingCentral · Ramp · BigCommerce · Lightspeed Commerce · Figma · Jasper · Intercom · Framer · Beehiiv · Gong · Pipedrive · Amplitude · Gorgias · OpenAI · Apollo.io · Attentive · Retool · Linear · Zapier · Substack · Shutterfly · VistaPrint · Redbubble · Yotpo · Anthropic · Stripe · ServiceNow · ZipRecruiter · GitHub · Intuit · Workday · Xero · Cloudflare · Twilio · Ahrefs · Nvidia · Oracle · AMD · SAP · Cisco · ADP · Qualcomm · CrowdStrike · WooCommerce · McAfee · Norton · LifeLock · Malwarebytes · Mindbody · Deputy · Kajabi · Teachable · LinkedIn · Buffer · Microsoft 365 · Procore Technologies · Remote · Odoo · Connecteam · Samsara · Granola · Wispr Flow · Profound · Attention · Taboola · Criteo · StackAdapt · Ezoic · AdRoll · Mediavine · Accenture · Thomson Reuters · Omneky
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 114 of these SaaS companies have enough creative on file for a page of their own.
video leads at 38 percent of the 3,960 creatives read here, with static at 32 percent and carousel at 30. Learn more carries 49 percent of the calls to action.
The median creative here ran 38 days and the longest was still up at 984. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
What works on Facebook, with the calls to action, offers and how to start: SaaS Facebook ad examples.
Each format on its own page: B2B SaaS video ads · B2B SaaS static ads · B2B SaaS carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Vector Media can't live without ZapierZapier · running 984 days
Free eBook DownloadHubSpot · ran 858 days
See The Future State of ConstructionProcore Technologies · running 553 days
Are you looking for a powerful solution that can handle everything for your gym, studio, salon, or spa?Mindbody · ran 463 days
Connect forms with ZapierTypeform · ran 368 days
That’s bambooable. That’s BambooHR.BambooHR · running 353 days
2 percent of these ads open with a question, 12 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+196,371 more b2b saas ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
An ad that names the reader's trade or role ("for HVAC shops", "for agency owners") beats one written for everyone. The SaaS companies here split their ads by vertical.
Lead with the result the buyer wants, hours saved, jobs booked, revenue recovered, and use the product screenshot as the proof, not the headline.
A demo, a free trial or a pricing guide. 4 percent of the b2b saas ads here lead with a price in the ad. "Learn more" is the most used button here.
Most buyers visit more than once. Retarget site visitors and video viewers with customer proof and a case study, and use lead forms for the people who will not leave Facebook.
The median b2b saas ad here stayed up 38 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When SaaS companies start their Black Friday ads, how deep they cut, and which are already live for this year: B2B SaaS Black Friday ad examples.
The rest of the category, from SaaS and apps to the tools built for one job.
This page shows 3,960 creatives. Meta lists 196,383 for these advertisers, and 40,081 are running right now. Sprites' proprietary marketing agent reads every b2b saas ad running now, writes ads for your product in the styles that win, and runs them on Meta, LinkedIn and Google once you approve.