3,475 Facebook ads from 114 SaaS companies, 2,441 running now.
These are the Facebook ads SaaS companies run, read from the Meta Ad Library on October 5, 2026: 3,475 ads from 114 advertisers, 2,441 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.
B2B SaaS on Meta is buying an audience that is not at work, which is why the ads that function here look like consumer ads and the ones that look like LinkedIn ads do not.
The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.
Vector Media can't live without ZapierZapier · running 984 days
Free eBook DownloadHubSpot · ran 858 days
See The Future State of ConstructionProcore Technologies · running 553 days
Are you looking for a powerful solution that can handle everything for your gym, studio, salon, or spa?Mindbody · ran 463 days
Connect forms with ZapierTypeform · ran 368 days
That’s bambooable. That’s BambooHR.BambooHR · running 353 days
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+3,463 more saas Facebook ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
27 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.
2 percent open with a question, 12 percent put a number in the first line, and 1 percent lead with an emoji.
An ad that names the reader's trade or role ("for HVAC shops", "for agency owners") beats one written for everyone. The SaaS companies here split their ads by vertical.
Lead with the result the buyer wants, hours saved, jobs booked, revenue recovered, and use the product screenshot as the proof, not the headline.
A demo, a free trial or a pricing guide. 4 percent of the b2b saas ads here lead with a price in the ad. "Learn more" is the most used button here.
Most buyers visit more than once. Retarget site visitors and video viewers with customer proof and a case study, and use lead forms for the people who will not leave Facebook.
The median b2b saas ad here stayed up 38 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.