107,521 ads from 99 fintech apps in the Meta Ad Library, 35,795 running now.
99 fintech apps have 107,521 ads in the Meta Ad Library between them, and 35,795 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Fintech has the strictest ad review on the platform, so the creative here is a record of what compliance allows rather than what the marketer wanted, and the winners are fluent in saying very little.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Capital One | 563 | 530 | 36 |
| Chime | 197 | 192 | 34 |
| Experian | 157 | 156 | 17 |
Brand pages: Capital One · Chime · Experian · PayPal · Cash App · Discover · Rocket Money · LendingTree · Current · Klarna · Dave · Robinhood · Venmo · Affirm · Acorns · Greenlight · Albert · MoneyLion · EarnIn · Afterpay · Upstart · OneMain Financial · Webull · Remitly · Varo Bank · Wise · Western Union · Cleo · Stash · Revolut · Kikoff · Fidelity Investments · Charles Schwab · U.S. Bank · Lemonade · Empower · Best Egg · Ally · GO2bank · Netspend · Brex · Wealthfront · NerdWallet · Betterment · Coinbase · TurboTax · BMO · Vanguard · H&R Block · Goldman Sachs · Barclays · HSBC · eToro · Crypto.com · Bilt · TaxAct · MoneyGram · N26 · Xoom · Bread Financial · Regions Bank · TD Bank · Ellevest · Mastercard · Brigit · Credit Sesame · Sezzle · Sallie Mae · Possible Finance · Qapital · YNAB · Quicken · CareCredit · Ria Money Transfer · Fundrise · Taptap Send · Sendwave · NetCredit · Klover · Beem · FloatMe · Airwallex · Canstar · PhonePe · Bright Money · True Finance · Ava Finance · GoFundMe · Hargreaves Lansdown · ClearScore · uSwitch · Ocean Finance · CRED · Paytm · Upstox · Slice · Bajaj Finserv · Kotak 811
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 98 of these fintech apps have enough creative on file for a page of their own.
video leads at 38 percent of the 3,237 creatives read here, with carousel at 35 percent and static at 27. Learn more carries 38 percent of the calls to action.
The median creative here ran 39 days and the longest was still up at 616. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Fintech video ads · Fintech static ads · Fintech carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Contrôle total de vos tradesCrypto.com · ran 616 days
Sign up NOW!Bright Money · running 591 days
With the Remitly app you can send money safely worldwide to trusted banks and pickup locations that your love…Remitly · running 548 days
You barely drive, and when you do, you drive safely.Lemonade · running 426 days
Envie dinheiro onlineWestern Union · running 419 days
Sign up todayNerdWallet · running 382 days
2 percent of these ads open with a question, 16 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+107,509 more fintech ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median fintech ad here stayed up 39 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When fintech apps start their Black Friday ads, how deep they cut, and which are already live for this year: Fintech Black Friday ad examples.
The rest of the category, from SaaS and apps to the tools built for one job.
This page shows 3,237 creatives. Meta lists 107,521 for these advertisers, and 35,795 are running right now. Sprites' proprietary marketing agent reads every fintech ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.