1,025,364 ads from 376 game studios in the Meta Ad Library, 99,278 running now.
376 game studios have 1,025,364 ads in the Meta Ad Library between them, and 99,278 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Mobile gaming runs the most aggressive creative testing of any category on the platform, and a good share of the ads show gameplay that is not in the game.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the accountโs posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| MONOPOLY GO! | 5,176 | 1,412 | 46 |
| Royal Match | 4,752 | 1,876 | 43 |
| Last War:Survival Game | 3,434 | 0 | 30 |
Brand pages: MONOPOLY GO! ยท Royal Match ยท Last War:Survival Game ยท Whiteout Survival ยท Royal Kingdom ยท Coin Master ยท Gossip Harbor ยท Dice Dreams ยท Merge Mansion ยท Candy Crush Saga ยท Gardenscapes ยท Homescapes ยท Evony - The King's Return ยท Solitaire Grand Harvest ยท Fishdom ยท Bingo Blitz ยท Family Island ยท Klondike Adventures ยท Toon Blast ยท State of Survival ยท Age of Origins ยท Rise of Kingdoms ยท Puzzles & Survival ยท Lords Mobile ยท June's Journey ยท Raid: Shadow Legends ยท Jackpot World ยท AFK Journey ยท Kingshot ยท Match Factory ยท Block Blast ยท Match Masters ยท Slotomania ยท Domino Dreams ยท House of Fun ยท Caesars Slots ยท Project Makeover ยท Hero Wars ยท Cash Frenzy ยท Empires & Puzzles ยท Hero Wars: Alliance ยท Top War ยท Call of Dragons ยท Words with Friends ยท Minecraft ยท Clash Royale ยท Fortnite ยท Clash of Clans ยท Brawl Stars ยท Arknights ยท BitLife ยท Pokemon GO ยท Wordscapes ยท Chapters Interactive Stories ยท Azur Lane ยท Vita Mahjong ยท Toy Blast ยท Mafia City ยท Watcher of Realms ยท Genshin Impact ยท AFK Arena ยท Cookie Run Kingdom ยท Archero ยท Subway Surfers ยท Zenless Zone Zero ยท Honkai Star Rail ยท Hay Day ยท The Grand Mafia ยท King of Avalon ยท Dragon City ยท Love and Deepspace ยท Wuthering Waves ยท Guns of Glory ยท Last Z Survival Shooter ยท Match Villains ยท War Robots ยท Crossy Road ยท Cooking Fever ยท Solitaire Cash ยท Secretlab ยท SteelSeries ยท Corsair ยท Elgato ยท Logitech G ยท Razer ยท Scuf Gaming ยท PlayStation ยท Backbone ยท Roblox ยท Epic Games ยท Plarium ยท Riot Games ยท Candy Crush ยท Last War ยท Xbox ยท Call of Duty ยท Marvel Rivals ยท League of Legends ยท Matchington Mansion ยท Valorant ยท Angry Birds 2 ยท IMVU ยท NBA 2K ยท Rocket League ยท World of Warcraft ยท Candy Crush Soda Saga ยท Diablo Immortal ยท Dream League Soccer ยท Family Farm Adventure ยท Golf Clash ยท Harry Potter Hogwarts Mystery ยท Last Shelter Survival ยท Magic The Gathering Arena ยท Marvel Snap ยท Marvel Strike Force ยท PUBG Mobile ยท Pokemon Unite ยท SimCity BuildIt ยท Solo Leveling Arise ยท Star Trek Fleet Command ยท Summoners War ยท Epic Seven ยท Elden Ring ยท Rust ยท Dragon Ball Legends ยท Reverse 1999 ยท The Finals ยท Cyberpunk 2077 ยท GameFly ยท Top Heroes ยท Age of Apes ยท Garena Free Fire ยท Woodoku ยท Mob Control ยท Magic Sort ยท Kingdom Guard ยท Color Block Jam ยท Dark War Survival ยท Township ยท Madden NFL ยท Mobile Legends ยท West Game ยท Travel Town ยท Stormshot ยท Marvel Contest of Champions ยท Vikings War of Clans ยท Helix Jump ยท Two Dots ยท Plants vs Zombies ยท Idle Heroes ยท Hole.io ยท Temple Run ยท Teamfight Tactics ยท Pizza Ready ยท Merge Gardens ยท Blackout Bingo ยท WWE ยท Among Us ยท The Sims ยท Brain Out ยท Piano Tiles ยท Warpath ยท NIKKE ยท The Ants: Underground Kingdom ยท 1945 Air Force ยท Doomsday: Last Survivors ยท Legend of Mushroom ยท Stormshot: Isle of Adventure ยท Survivor.io ยท Top Lords ยท Viking Rise ยท Palmon: Survival ยท Xeno Warpath ยท Last Shelter ยท Travel Town - Merge Adventure ยท Township Mobile ยท Sea of Conquest ยท Bungie ยท Square Enix ยท NZXT ยท Turtle Beach ยท DC: Dark Legion ยท Monster Hunter Now ยท Call of Duty Mobile ยท Disney Dreamlight Valley ยท Life Makeover ยท Infinity Kingdom ยท Word Cookies ยท Skillz ยท Trivia Crack ยท Capybara Go ยท Manor Matters ยท Chumba Casino ยท Tennis Clash ยท Hero Clash ยท Omniheroes ยท Brain Test ยท Water Sort Puzzle ยท Pull the Pin ยท Bridge Race ยท Going Balls ยท My Singing Monsters ยท Animal Jam ยท Bowmasters ยท Match 3D ยท Car Jam ยท Dragon Mania Legends ยท Paper.io 2 ยท Jigsawscapes ยท Brain Puzzle ยท Magic Tiles 3 ยท RuneScape ยท All in Hole ยท Screwdom ยท Lotsa Slots ยท Nations of Darkness ยท Cooking Diary ยท Hollywood Story ยท MeChat ยท Forge of Empires ยท Elvenar ยท Grand Summoners ยท Lovelink ยท DomiNations ยท Rise of Cultures ยท Mobile Legends: Adventure ยท The Legend of Neverland ยท Legend of Slime ยท Supremacy 1914 ยท Merge Dragons! ยท Bingo Cash ยท Solitaire Clash ยท Heart of Vegas ยท Bingo Bash ยท Cashman Casino ยท EverMerge ยท Gold & Goblins ยท Rush Royale ยท Mech Arena ยท Big Fish Casino ยท Huuuge Casino ยท Lightning Link Casino ยท Bingo Pop ยท Scrabble GO ยท Phase 10: World Tour ยท 8 Ball Pool ยท Last War Survival ยท Tiles Survive ยท Age of Empires Mobile ยท Archero 2 ยท Pet Master ยท Cash Giraffe ยท Farm Heroes Saga ยท Vita Solitaire ยท Tile Explorer ยท Screw Jam ยท Parking Jam ยท Blue Archive ยท Infinity Nikki ยท Honor of Kings ยท Farlight 84 ยท Design Home ยท Redecor ยท Harry Potter Puzzles and Spells ยท Disney Solitaire ยท Football Manager ยท NBA 2K Mobile ยท Golf Rival ยท Hill Climb Racing ยท CSR Racing ยท Score Hero ยท eFootball ยท Magic Jigsaw Puzzles ยท Tangled Rope ยท Rummikub ยท Triple Match 3D ยท Fun Run ยท Raid Rush ยท Black Desert Mobile ยท Albion Online ยท Panda Pop ยท Cookie Jam ยท Gummy Drop ยท Jewels of Rome ยท Hidden City ยท Nex Playground ยท Puzzles & Chaos ยท Left to Survive ยท Infinite Magicraid ยท Snowbreak Containment Zone ยท The Seven Deadly Sins: Grand Cross ยท Bleach: Brave Souls ยท Blood Strike ยท Where Winds Meet ยท Odin: Valhalla Rising ยท Lineage W ยท Ragnarok X: Next Generation ยท Seven Knights Idle Adventure ยท World of Tanks Blitz ยท Rise of Castles ยท Infinite Lagrange ยท Shining Nikki ยท Clockmaker ยท Seekers Notes ยท CodyCross ยท Word Trip ยท Score Match ยท The Battle Cats ยท Top Drives ยท Jurassic World Alive ยท Disney Magic Kingdoms ยท Goddess of Victory: Nikke ยท Girls' Frontline 2: Exilium ยท Path to Nowhere ยท Sword of Convallaria ยท Arknights: Endfield ยท Cookie Run: OvenBreak ยท Critical Ops ยท Mahjong Soul ยท Highrise ยท Dragonscapes Adventure ยท World of Warships Blitz ยท Pixel Gun 3D ยท Sniper 3D ยท Pokemon Sleep ยท Shadow Fight 3 ยท Boxing Star ยท MLB 9 Innings ยท Art Puzzle ยท Bullet Echo ยท Into the Dead ยท Hunt Royale ยท War Machines ยท Outerplane ยท Duet Night Abyss ยท JustPlay ยท Memento Mori ยท Merge Hotel Empire ยท SuitU ยท Neverness to Everness ยท Travel Town Merge ยท Block Puzzle Jewel ยท Wood Block Puzzle ยท Count Masters ยท Goods Master 3D ยท Zen Mahjong ยท Freecell Solitaire ยท Tasty Travels ยท Arrows World ยท Drone Strike ยท Galaxy Defense ยท Crostic ยท Meowdoku ยท Monster Slayer ยท Take Off Bolts ยท Dinosaur Universe ยท Empire War ยท Nostal Solitaire ยท Dream Family ยท Matching Story ยท Family Farm Merge ยท Flower Forest ยท Water Sort ยท 3D Bubble Shooter ยท Dream Mania ยท Falltopia ยท Hotel Legacy ยท Idle Cat Gunner ยท Ivy Color Block ยท Rogue Legend ยท Stickman Defense ยท Summoner's Greed ยท War Thunder ยท Word Search
Meta Ad Library, read October 5, 2026. Library and active counts are Metaโs own. 374 of these game studios have enough creative on file for a page of their own.
video leads at 74 percent of the 11,657 creatives read here, with static at 14 percent and carousel at 12. Play game carries 44 percent of the calls to action.
The median creative here ran 27 days and the longest was still up at 1146. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Mobile gaming video ads ยท Mobile gaming static ads ยท Mobile gaming carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Build an army and strive for glory!Warpath ยท running 1,146 days
ยฟCuรกl es tu CI?Brain Test ยท running 1,072 days
Logitech G402 Hyperion Fury 4.000 DPI Ultra Hฤฑzlฤฑ 500 IPS Oyuncu Mouse - SiyahLogitech G ยท running 843 days
Classic merge puzzle gameGossip Harbor ยท running 762 days
Obtenez 30 minutes de gaming gratuites ร Heroes PlaceSecretlab ยท running 705 days
Mindenki jรกtszik a jรกtรฉkkal!โก๏ธBlock Puzzle Jewel ยท running 664 days
6 percent of these ads open with a question, 13 percent put a number in the first line, and 8 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+1,025,352 more mobile gaming ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Play game" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median mobile gaming ad here stayed up 27 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When game studios start their Black Friday ads, how deep they cut, and which are already live for this year: Mobile gaming Black Friday ad examples.
This page shows 11,657 creatives. Meta lists 1,025,364 for these advertisers, and 99,278 are running right now. Sprites' proprietary marketing agent reads every mobile gaming ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.