177 game studios have 651,241 ads in the Meta Ad Library between them, and 51,545 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Mobile gaming runs the most aggressive creative testing of any category on the platform, and a good share of the ads show gameplay that is not in the game.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| MONOPOLY GO! | 5,176 | 1,412 | 46 |
| Royal Match | 4,752 | 1,876 | 43 |
| Last War:Survival Game | 3,434 | 0 | 30 |
Brand pages: MONOPOLY GO! · Royal Match · Last War:Survival Game · Whiteout Survival · Royal Kingdom · Coin Master · Gossip Harbor · Dice Dreams · Merge Mansion · Candy Crush Saga · Gardenscapes · Homescapes · Evony - The King's Return · Solitaire Grand Harvest · Fishdom · Bingo Blitz · Family Island · Klondike Adventures · Toon Blast · State of Survival · Age of Origins · Rise of Kingdoms · Puzzles & Survival · Lords Mobile · June's Journey · Raid: Shadow Legends · Jackpot World · AFK Journey · Kingshot · Match Factory · Block Blast · Match Masters · Slotomania · Domino Dreams · House of Fun · Caesars Slots · Project Makeover · Hero Wars · Cash Frenzy · Empires & Puzzles · Hero Wars: Alliance · Top War · Call of Dragons · Words with Friends · Minecraft · Clash Royale · Fortnite · Clash of Clans · Brawl Stars · Arknights · BitLife · Pokemon GO · Wordscapes · Chapters Interactive Stories · Azur Lane · Vita Mahjong · Toy Blast · Mafia City · Watcher of Realms · Genshin Impact · AFK Arena · Cookie Run Kingdom · Archero · Subway Surfers · Zenless Zone Zero · Honkai Star Rail · Hay Day · The Grand Mafia · King of Avalon · Dragon City · Love and Deepspace · Wuthering Waves · Guns of Glory · Last Z Survival Shooter · Match Villains · War Robots · Crossy Road · Cooking Fever · Solitaire Cash · Secretlab · SteelSeries · Corsair · Elgato · Logitech G · Razer · Scuf Gaming · PlayStation · Backbone · Roblox · Epic Games · Plarium · Riot Games · Candy Crush · Last War · Xbox · Call of Duty · Marvel Rivals · League of Legends · Matchington Mansion · Valorant · Angry Birds 2 · IMVU · NBA 2K · Rocket League · World of Warcraft · Candy Crush Soda Saga · Diablo Immortal · Dream League Soccer · Family Farm Adventure · Golf Clash · Harry Potter Hogwarts Mystery · Last Shelter Survival · Magic The Gathering Arena · Marvel Snap · Marvel Strike Force · PUBG Mobile · Pokemon Unite · SimCity BuildIt · Solo Leveling Arise · Star Trek Fleet Command · Summoners War · Epic Seven · Elden Ring · Rust · Dragon Ball Legends · Reverse 1999 · The Finals · Cyberpunk 2077 · GameFly · Top Heroes · Age of Apes · Garena Free Fire · Woodoku · Mob Control · Magic Sort · Kingdom Guard · Color Block Jam · Dark War Survival · Township · Madden NFL · Mobile Legends · West Game · Travel Town · Stormshot · Marvel Contest of Champions · Vikings War of Clans · Helix Jump · Two Dots · Plants vs Zombies · Idle Heroes · Hole.io · Temple Run · Teamfight Tactics · Pizza Ready · Merge Gardens · Blackout Bingo · WWE · Among Us · The Sims · Brain Out · Piano Tiles · Warpath · NIKKE · The Ants: Underground Kingdom · 1945 Air Force · Doomsday: Last Survivors · Legend of Mushroom · Stormshot: Isle of Adventure · Survivor.io · Top Lords · Viking Rise · Palmon: Survival · Xeno Warpath · Last Shelter · Travel Town - Merge Adventure · Township Mobile · Sea of Conquest
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 177 of these game studios have enough creative on file for a page of their own.
video leads at 72 percent of the 6,054 creatives read here, with carousel at 14 percent and static at 13. Install now carries 40 percent of the calls to action.
The median creative here ran 32 days and the longest was still up at 1146. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
When game studios start their Black Friday ads, how deep they cut, and which are already live for this year: Mobile gaming Black Friday ad examples.
This page shows 6,054 creatives. Meta lists 651,241 for these advertisers, and 51,545 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.