Dating ads

11 dating apps have 10,015 ads in the Meta Ad Library between them, and 3,476 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

Dating apps advertise the person you have not met yet, so the creative is a face and a city rather than a feature list, and the offer is almost always to open the app tonight.

Advertisers
11
Ads listed by Meta
10,015
Running now
3,476
Creatives read
331

Which dating apps run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

BrandAds in libraryRunning nowRead here
Tinder1,52535538
Bumble96324432
Hinge4,5531,05250

Brand pages: Tinder · Bumble · Hinge · Match · OkCupid · eharmony · Coffee Meets Bagel · Badoo · Zoosk · Grindr · Raya

Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these dating apps have enough creative on file for a page of their own.

What formats do dating ads use?

video leads at 56 percent of the 331 creatives read here, with carousel at 27 percent and static at 16. Install now carries 48 percent of the calls to action.

The median creative here ran 33 days and the longest was still up at 541. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.

Dating ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

Every creative, with its copy, format and run length

Dating launch and new product ads

Announcements, drops and restocks.

Every creative, with its copy, format and run length

See the other 9,684 ads

This page shows 331 creatives. Meta lists 10,015 for these advertisers, and 3,476 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.