56,874 ads from 12 match puzzle game studios in the Meta Ad Library, 4,224 running now.
12 match puzzle game studios have 56,874 ads in the Meta Ad Library between them, and 4,224 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Match puzzle ads dangle a tiny challenge, clear the slots, match the shapes, try a few levels, and promise no ads and no cost, because the player decides within seconds whether the board looks solvable.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Tile Home-Match Puzzle | 10,849 | 538 | 6 |
| Dream Family - Match 3 Games | 1,867 | 240 | 6 |
| Tile Manor | 663 | 329 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 67 percent of the 72 creatives read here, with static at 24 percent and carousel at 10. Play game carries 68 percent of the calls to action.
The median creative here ran 43 days and the longest was still up at 466. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Match colors and shapesDream Family - Match 3 Games · running 376 days
Triple Match 3DMystery Games · running 241 days
Fun Awaits: No Ads, All DelightMatching story · running 169 days
Fun brain training missionsTriple Match 3D · running 161 days
Match the Candies!The Puzzle · running 119 days
Totally-No-Ads❗Dream Mania - Match 3 Games · running 79 days
3 percent of these ads open with a question, 23 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+56,862 more match puzzle ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Play game" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median match puzzle ad here stayed up 43 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 56,874 for these advertisers, and 4,224 are running right now. Sprites' proprietary marketing agent reads every match puzzle ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.