50,391 ads from 11 merge game studios in the Meta Ad Library, 4,339 running now.
11 merge game studios have 50,391 ads in the Meta Ad Library between them, and 4,339 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Merge game ads tease a simple what-goes-where puzzle or a free gift to claim, then promise faster progress and special items, repeating free and fun, because the genre is a casual tap and the hook must be instant.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Tasty Travels: Merge Game | 7,832 | 440 | 6 |
| Matching story | 34,781 | 1,764 | 6 |
| Merge Haven Game | 184 | 37 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 79 percent of the 66 creatives read here, with static at 20 percent and carousel at 2. Play game carries 71 percent of the calls to action.
The median creative here ran 23 days and the longest was still up at 617. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Classic merge puzzle gameGossip Harbor · running 617 days
Super fun merge puzzle game.Flambé: Merge & Cook · running 477 days
Download for Fun and Free!Matching story · running 127 days
Super fun new puzzle game!🤩Tasty Travels: Merge Game · running 108 days
Play Merge Age Now!Merge Age: Stone Haven · running 73 days
Boost your progress and reach new areas faster!Merge Haven Game · running 72 days
14 percent of these ads open with a question, 2 percent put a number in the first line, and 15 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+50,379 more merge game ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Play game" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median merge game ad here stayed up 23 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 66 creatives. Meta lists 50,391 for these advertisers, and 4,339 are running right now. Sprites' proprietary marketing agent reads every merge game ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.