25,873 ads from 12 plant identifier apps in the Meta Ad Library, 7,025 running now.
12 plant identifier apps have 25,873 ads in the Meta Ad Library between them, and 7,025 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Plant identifier ads trade on the fear of killing something you love, so they open on a scan or a dying leaf, add a pet-safety warning for owners, and promise to turn a newbie into someone who keeps plants alive.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Plant Identifier: Scan & Care | 1,487 | 154 | 6 |
| Plant Identifier - Plant Care | 514 | 142 | 6 |
| Petal - Pet-Safe Plant Scanner | 16 | 16 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 80 percent of the 69 creatives read here, with static at 10 percent and carousel at 10. Install now carries 71 percent of the calls to action.
The median creative here ran 34 days and the longest was still up at 324. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Identify plants & diseases 🔎PlantScan: Identify & Care · running 324 days
🌿 Scan je plantPlant Identifier - Scan & Care · running 201 days
Become a plant expert 👉PictureThis · running 162 days
🌿 Scan your plantPlant Identifier: Scan & Care · running 161 days
Salva tus plantas en segundos 👉Plant Parent · running 138 days
🌱 Suas plantas estão morrendo? Resolva rápido com AI Plant Identifier & Care. De iniciante a expert em plant…AI Plant Guide & Care · running 88 days
16 percent of these ads open with a question, 11 percent put a number in the first line, and 39 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+25,861 more plant identifier ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Install now" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median plant identifier ad here stayed up 34 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 69 creatives. Meta lists 25,873 for these advertisers, and 7,025 are running right now. Sprites' proprietary marketing agent reads every plant identifier ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.