25,544 ads from 12 news apps in the Meta Ad Library, 13,938 running now.
12 news apps have 25,544 ads in the Meta Ad Library between them, and 13,938 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
News app ads win on locality, promising breaking stories and alerts from your own city or town, free to install, while the weaker accounts drift into unrelated ticket and farm offers because the audience is so broad.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Break | 9,514 | 9,396 | 6 |
| Kameron Cortez | 1,668 | 1,541 | 6 |
| Localize - Farmers Market | 198 | 198 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
Single image leads at 66 percent of the 62 creatives read here, with video at 23 percent and carousel at 11. Install now carries 71 percent of the calls to action.
The median creative here ran 34 days and the longest was still up at 2100. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Get all Local and Breaking News from your City or TownBreak · running 2,100 days
Meteorologist Breaks Down in Tears Over Hurricane Milton's Power on Live TV: 'I Apologize — This Is Just Horr…Local News US · running 555 days
Special Offer: 99¢ for 8 weeksHouston Chronicle · running 332 days
NewsBreak - Nation's Leading Local News AppThe News Break - News Break · running 204 days
Formula 1 Tickets - Buy Now Online - See All Ticket OptionsCircuit of The Americas · running 197 days
Breaking news from US!Kameron Cortez · running 103 days
0 percent of these ads open with a question, 20 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+25,532 more news app ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Install now" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median news app ad here stayed up 34 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 62 creatives. Meta lists 25,544 for these advertisers, and 13,938 are running right now. Sprites' proprietary marketing agent reads every news app ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.