430 ads from 12 permit test apps in the Meta Ad Library, 376 running now.
12 permit test apps have 430 ads in the Meta Ad Library between them, and 376 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Permit test ads are bought by a nervous teenager with a date on the calendar, so they name the exact state, show a pass screen or a cheering reaction, and push a free trial that fits a last-minute cram.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Mydmv - DMV Practice Test 2026 | 163 | 163 | 6 |
| Zutobi Drivers Ed | 74 | 74 | 6 |
| DMV Practice Test 2025 | 3 | 3 | 3 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 65 percent of the 54 creatives read here, with static at 31 percent and carousel at 4. Install now carries 59 percent of the calls to action.
The median creative here ran 10 days and the longest was still up at 455. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
🚗 ¿Listo para tu Examen de Manejo?Ab Auto Driving and Traffic School · running 455 days
Pass Your Permit Test First Try!Driver Start Driver's License Permit Practice Test App and Website · running 139 days
🚛 Ready for a new career?Cadena's Driving & Learning Services · running 131 days
US Bestselling app - Try 3 days for FreeZutobi Drivers Ed · running 121 days
2026 latest exam-like question for all 50 states 💯 - Practice actual DMV permit test - For Car, CDL & Motorc…DMV Practice Test · running 120 days
From "I don't know this sign" to "I PASSED!" 🎉🚘DMV Practice Test 2025 · running 112 days
17 percent of these ads open with a question, 35 percent put a number in the first line, and 19 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+418 more permit test ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Install now" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median permit test ad here stayed up 10 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 54 creatives. Meta lists 430 for these advertisers, and 376 are running right now. Sprites' proprietary marketing agent reads every permit test ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.