46 appliance brands have 13,511 ads in the Meta Ad Library between them, and 5,412 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Appliances get replaced when the old one dies, not when an ad lands, so the category advertises around holiday sales events and spends the rest of the year making sure its name is the one remembered in the store aisle.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| LG | 851 | 848 | 30 |
| Maytag | — | — | 30 |
| Frigidaire | 125 | 125 | 30 |
Brand pages: LG · Maytag · Frigidaire · Shark · Ninja Kitchen · GE Appliances · Dyson · Whirlpool · Bosch Home · Weber Grills · Blackstone Products · Pit Boss Grills · Miele · Café Appliances · Thermador · Sub-Zero, Wolf, and Cove · Smeg USA · ZLINE Kitchen and Bath · Fisher & Paykel · Dacor · Calphalon · Gotham Steel · Anolon · GreenLife · SCANPAN USA · Hestan Culinary · Smithey Ironware Company · Field Company · Heritage Steel · 360 Cookware · BLACK+DECKER Appliances · Zojirushi America Corporation · Big Green Egg · Char-Broil · Masterbuilt · Kamado Joe · recteq · Mabe · Haceb · Kalley · Liliana Electrodomésticos · Koblenz México · Mueller Eletrodomésticos · Sindelen · Suggar Eletrodomésticos · Bissell
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 46 of these appliance brands have enough creative on file for a page of their own.
video leads at 42 percent of the 1,202 creatives read here, with carousel at 39 percent and static at 19. Shop now carries 55 percent of the calls to action.
The median creative here ran 28 days and the longest was still up at 536. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length