7,306 ads from 12 bone broth brands in the Meta Ad Library, 4,232 running now.
12 bone broth brands have 7,306 ads in the Meta Ad Library between them, and 4,232 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Bone broth sells as a clean protein sip, so the ads that work frame it as a warm daily ritual or a no-nonsense supplement, add a buy-one offer, and sometimes cross over to pet owners feeding the same thing to dogs.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Paleovalley | 399 | 397 | 6 |
| Bluebird Provisions Bone Broth | 206 | 205 | 6 |
| Made by Nacho | 27 | 27 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 61 percent of the 72 creatives read here, with carousel at 26 percent and static at 13. Shop now carries 82 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 415. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Bobby Flay’s best cat food recipes. For less.Made by Nacho · running 415 days
Naked Bone BrothNaked Nutrition · running 197 days
From scratch to one ingredient.Bluebird Provisions Bone Broth · running 168 days
BOGO Bone Broth ProteinPaleovalley · running 105 days
Start your wellness ritual with NutraCollagen!NutraCollagen · running 71 days
Buy 1, Get 1 Free (Mix & Match)TJ's Health Blog · running 59 days
3 percent of these ads open with a question, 28 percent put a number in the first line, and 4 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+7,294 more bone broth ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 11 percent of the bone broth ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median bone broth ad here stayed up 21 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 7,306 for these advertisers, and 4,232 are running right now. Sprites' proprietary marketing agent reads every bone broth ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.