2,159 ads from 12 chili crisp brands in the Meta Ad Library, 1,334 running now.
12 chili crisp brands have 2,159 ads in the Meta Ad Library between them, and 1,334 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Chili crisp is sold as an easy way to make dinner more interesting, so the ads show it dropped onto wontons, chicken parm, and other familiar dishes, then offer a few flavors together so shoppers can start small.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Wingstop | 1,089 | 337 | 6 |
| Erinscozykitchen | 218 | 214 | 6 |
| WaBa Grill | 62 | 61 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 58 percent of the 69 creatives read here, with carousel at 22 percent and static at 20. Shop now carries 49 percent of the calls to action.
The median creative here ran 7 days and the longest was still up at 366. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Sichuan Chili Crisp Chicken Jerky 😋Max Jerky · running 366 days
Harvested from Alaska's rugged coastlines, our kelp is carefully chopped to create the ultimate flavor experi…Barnacle Foods · running 321 days
CHILI CRISP HONEY CHICKEN & RICE 🍗🍚🌶Jack Perez · running 146 days
New Chili Crisp Crispy Gyoza 🌶️Yoshinoya America · running 86 days
Spicy Cranberry Salsa Macha – Tart Meets HeatDon Chilio · running 78 days
Calabrian Chicken Parm Crunchwrap 🌶️🔥Erinscozykitchen · running 25 days
0 percent of these ads open with a question, 16 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+2,147 more chili crisp ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 6 percent of the chili crisp ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median chili crisp ad here stayed up 7 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 69 creatives. Meta lists 2,159 for these advertisers, and 1,334 are running right now. Sprites' proprietary marketing agent reads every chili crisp ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.