Updated as of November 11, 2026
“3 flavors. No wrong answers.”
“Your go-to plus two. Lemon Pepper Chili Crunch for a crunchy Korean chili rub, Lemon Pepper Chili Glaze for a spicy, sweet heat glaze.”
The ad starts with a go-to flavor and introduces Lemon Pepper Chili Crunch and Chili Glaze as variations. Describing one as crunchy and the other as spicy-sweet helps customers choose before they order.
Copy this: Introduce a new chili flavor through a familiar favorite, then explain each variation.