7,634 ads from 12 lip balm brands in the Meta Ad Library, 3,838 running now.
12 lip balm brands have 7,634 ads in the Meta Ad Library between them, and 3,838 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Lip balm is a cheap impulse buy, so the ads that move it stress flavor, cute minis, bundle deals and small gifting angles, with a soothing, calming mood doing the work that clinical claims would overcomplicate.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Summer Fridays | 783 | 599 | 6 |
| GloMelanin | 295 | 225 | 6 |
| eos | 472 | 469 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 54 percent of the 72 creatives read here, with static at 28 percent and carousel at 18. Shop now carries 76 percent of the calls to action.
The median creative here ran 27 days and the longest was still up at 404. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Tote Bag Perfection ✨Pop-Ups · running 404 days
Hydrate And Soothe Your Lips!Bee Balm · running 370 days
⭐️⭐️⭐️⭐️⭐️️"This Stuff Is Awesome!"ChopSaver · running 203 days
Lip Butter Balm Vanilla BeigeSummer Fridays · running 161 days
Mental calm in every swipeEfpy Beauty · running 139 days
Clean Nourishing Lip Balm Trio in Clear/Tomato/Peonygoop · running 134 days
4 percent of these ads open with a question, 19 percent put a number in the first line, and 19 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+7,622 more lip balm ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 11 percent of the lip balm ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median lip balm ad here stayed up 27 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 7,634 for these advertisers, and 3,838 are running right now. Sprites' proprietary marketing agent reads every lip balm ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.