39 video ads from 10 lip balm brands in the Meta Ad Library, 39 running now.
These are the video ads lip balm brands bought through Meta, the ads people see on Facebook and Instagram: 39 creatives from 10 advertisers, read from the Meta Ad Library on October 23, 2026, 39 of them still running. The median one ran 22 days and the longest 404.
Lip balm is a cheap impulse buy, so the ads that move it stress flavor, cute minis, bundle deals and small gifting angles, with a soothing, calming mood doing the work that clinical claims would overcomplicate.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+27 more lip balm video ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Tote Bag Perfection ✨Pop-Ups · running 404 days
Hydrate And Soothe Your Lips!Bee Balm · running 370 days
⭐️⭐️⭐️⭐️⭐️️"This Stuff Is Awesome!"ChopSaver · running 203 days
@flintts_formulator and @og_mintman explain “THE TRANSFER” 😈 from Flintts Electrifying Lip Balm 💋⚡️ #flintt…Flintts · running 82 days
🍋✨ Get 3 for Just $14.99 (50% Off!)GloMelanin · running 73 days
🚿 FREE SHOWER BEER HOLDER + 32% OFFDr. Squatch · running 58 days
Shop now is the button on 64 percent of them, Learn more on 23, Get offer on 10.
8 percent open with a question, 26 percent put a number in the first line, and 18 percent lead with an emoji.