13 carousel ads from 7 lip balm brands in the Meta Ad Library, 13 running now.
These are the carousel ads lip balm brands bought through Meta, the ads people see on Facebook and Instagram: 13 creatives from 7 advertisers, read from the Meta Ad Library on October 23, 2026, 13 of them still running. The median one ran 49 days and the longest 161.
Lip balm is a cheap impulse buy, so the ads that move it stress flavor, cute minis, bundle deals and small gifting angles, with a soothing, calming mood doing the work that clinical claims would overcomplicate.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+1 more lip balm carousel ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Lip Butter Balm Vanilla BeigeSummer Fridays · running 161 days
Mental calm in every swipeEfpy Beauty · running 139 days
Clean Nourishing Lip Balm Trio in Clear/Tomato/Peonygoop · running 134 days
Special Offer Ends TomorrowBee Balm · running 75 days
La Roche Posay Nutritic Lip Balm | Size 47 ml/0.15 fl ozLa Roche-Posay · running 49 days
Choose Your Pink 🩷eos · running 21 days
Shop now is the button on 100 percent of them.
0 percent open with a question, 15 percent put a number in the first line, and 0 percent lead with an emoji.