9 VPN services have 7,780 ads in the Meta Ad Library between them, and 853 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
A VPN ad has to invent a threat the viewer was not thinking about, and the ones that last name one network, a hotel wifi or a torrent, instead of showing a padlock on a blue background.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| NordVPN | 3,258 | 316 | 30 |
| ExpressVPN | 1,145 | 149 | 30 |
| Surfshark | 2,190 | 94 | 36 |
Brand pages: NordVPN · ExpressVPN · Surfshark · Proton VPN · Private Internet Access · IPVanish · Norton · Bitdefender · McAfee
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 9 of these VPN services have enough creative on file for a page of their own.
carousel leads at 48 percent of the 237 creatives read here, with video at 34 percent and static at 18. Learn more carries 39 percent of the calls to action.
The median creative here ran 18 days and the longest was still up at 147. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length