3 sportsbooks have 254 ads in the Meta Ad Library between them, and 194 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Sportsbooks buy a customer once with a sign-up bonus and keep them with in-app promotions, so the paid creative is almost all first-bet offers timed to the biggest games on the calendar.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| PrizePicks | 74 | 56 | 25 |
| DraftKings | 50 | 8 | 28 |
| FanDuel | 130 | 130 | 30 |
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 3 of these sportsbooks have enough creative on file for a page of their own.
Single image leads at 55 percent of the 83 creatives read here, with carousel at 35 percent and video at 10. Install now carries 55 percent of the calls to action.
The median creative here ran 10 days and the longest was still up at 26. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length