12,243 ads from 8 lip oil brands in the Meta Ad Library, 4,129 running now.
8 lip oil brands have 12,243 ads in the Meta Ad Library between them, and 4,129 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Lip oil is sold on shade and shine, so the ads that work are swatch-heavy, show the tint on real lips, push drops of new colors, and use creator voices to vouch that it feels hydrating rather than sticky.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Kulfi | 368 | 368 | 6 |
| Sephora | 1,311 | 1,235 | 6 |
| Huda Beauty | 4,501 | 241 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 69 percent of the 48 creatives read here, with carousel at 25 percent and static at 6. Shop now carries 88 percent of the calls to action.
The median creative here ran 58 days and the longest was still up at 1349. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Threeway Solid Lip Oil ✨ Clean. Vegan. Performance.Deck of Scarlet · running 1,349 days
0% Run. 100% Bold. 💄Huda Beauty · running 143 days
Pretty, practical and actually functional✨💪Everything Envy · running 140 days
Lip Oil Balm Everyday BundleSaltair · running 140 days
Limited-Edition Gift Sets ✨Kulfi · running 131 days
Cotton pouch included.Typology · running 106 days
0 percent of these ads open with a question, 10 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+12,231 more lip oil ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 4 percent of the lip oil ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median lip oil ad here stayed up 58 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 48 creatives. Meta lists 12,243 for these advertisers, and 4,129 are running right now. Sprites' proprietary marketing agent reads every lip oil ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.