3,802 ads from 8 maternity jean brands in the Meta Ad Library, 1,552 running now.
8 maternity jean brands have 3,802 ads in the Meta Ad Library between them, and 1,552 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Maternity jeans ads fight the idea that this is a throwaway purchase, so they promise denim that looks like real denim, keeps fitting after birth, and puts waistband comfort ahead of anything about the bump.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Soon Maternity | 1,162 | 216 | 6 |
| HATCH Collection | 245 | 237 | 6 |
| Ilouity | 1,313 | 261 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
carousel leads at 60 percent of the 48 creatives read here, with static at 25 percent and video at 15. Shop now carries 100 percent of the calls to action.
The median creative here ran 6 days and the longest was still up at 63. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Grab it before it's gone!Chris and Melis - Designer Decor Deals & Furniture Finds · running 63 days
Jeans Made For Your BumpPinkBlush Maternity · running 59 days
Not Just For 9 MonthsSoon Maternity · running 49 days
Discover Birthing DressesBAE the label · running 37 days
The Boyfriend Maternity JeanHATCH Collection · running 16 days
Spend a minimum of € 200 / 2000 SEK and get a free nursing bra.Ilouity · running 9 days
0 percent of these ads open with a question, 19 percent put a number in the first line, and 4 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,790 more maternity jeans ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 17 percent of the maternity jeans ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median maternity jeans ad here stayed up 6 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 48 creatives. Meta lists 3,802 for these advertisers, and 1,552 are running right now. Sprites' proprietary marketing agent reads every maternity jeans ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.